app development

Why Businesses Should Invest in Mobile App Development

By | Wednesday, November 13, 2019 | 0 comment

Are you ready for the next step in your business development? It’s time to consider a mobile app. Custom software has numerous benefits for a company of any size and nature. Creating a mobile app could push it in the right direction while improving customer relationships and upping revenue.

Since custom mobile app development is not a cheap or fast process, many business owners are weighing the pros and cons before making a decision. In this article, I’ll explain why investing in a mobile app is worth it.

Strengthens Marketing Efforts

One of the key parts of the success of many businesses is a strong relationship with the client. A mobile app can open a direct marketing channel between the company and customers, helping you improve your marketing efforts. Meanwhile, the app can help you address the needs of each client separately by monitoring their activities.

The mobile app allows you to send notifications to your clients based on their location or interests. You can provide highly relevant information thus improving brand loyalty and client-company relations.

Overall, the app allows you to collect plenty of information about your audience and use it to make sales, retain your customers, improve loyalty, and induce word-of-the-mouth marketing.

Makes You Available

By building an app and offering it to your clients, you are making yourself readily accessible at any time. You climb into your customers’ smartphone and take residence there. Now you can interact with your audience anytime and anywhere. Around 76 percent of people in countries with advanced economics own a smartphone. It would be a crime not to take advantage of these figures.

Increased accessibility allows the company to build a strong relationship with the client, develop a genuine customer base, and improve loyalty.

An app helps you retain your existing clients, who are likely to keep working with your company and bring profits. You don’t have to worry about losing contact with these people as long as the app is in use.

Offers Value

A custom mobile app can bring impressive value to your clients. Starting with offers made at the right time and in the right place and ending with abandoned cart reminders.

You can add useful features to the application that could keep the client using it on a daily basis. It could have a calendar with special events, a “to-do list’ and many other options included. You could also replace a card with an in-app reward system or create a customer portal. As Entrance Consulting notes, “many leading-edge firms have found that customer portals increase customer loyalty [...] and provide a differentiator from their competition that enables them to win and retain more new customers”.

While giving extra value (besides what the company offers), you could be maintaining contact with the client regularly. Special features give you an opportunity to get information about the user for improving further marketing efforts.

Provides Higher Security

Mobile apps developed specifically for the company’s needs are highly secure since only a limited number of people have access to the app’s operation. Since these days, cyber crimes are on the rise, security is a vital part of any software development.

With a custom mobile app, you aren’t just keeping your data safe, you are maintaining an impeccable reputation of a company that clients can trust. This is especially important for companies working with sensitive data.

Tweaks the Retail Experience

A mobile app can improve the customer’s retail experience. It allows you to stay ahead of your audience’s desires and expectations. You can come up with a unique interaction that helps customers put you above the competition.

Meanwhile, the app can cut the store’s costs and increase profits. You can move a major part of your company to the app and save tremendous amounts of money while upping the sales.

You can transform your entire business by switching from a brick-and-mortar office or store to the virtual realm. Imagine how much you can save on rent, maintenance, and salaries.

Helps Your Business Stand Out

Even though mobile apps are becoming more and more popular, some of your competitors are likely to avoid them. By offering your clients an app, which can improve their experience, you can stand out from the crowd.

Your app is your billboard sign, your ad, and your leaflet. You can design it any way you want to attract customers’ attention. Even a small startup can grow and develop rapidly with the right app development design and strategy.

In case many competitors already have apps, you still have a chance of developing a unique program that could help your company stand out.

Implement a Modern Streamlined Payment System

Making payments through apps is highly convenient. These days, more and more people are trying to make their lives easier by using a smartphone. Help your clients do just that by allowing them to pay you through an app.

If your business can’t transfer their service to an app, you can use it for marketing and payment purposes.

Simplifying your clients’ experience is what always works. The goal isn’t always to make your services cheaper than what the competition offers. Just make sure you offer valuable features in your app. The client is often ready to pay a little extra for convenience.

Take Advantage of Impressive Personalization

A custom mobile app can personalize the user’s experience. Today, you can hardly convert a client without doing proper research and analysis about the problem he or she needs solving. Once you come up with a solution, you can offer it in a personalized manner through the app.

The real-time data input offered by mobile apps can help you track the client to ensure your offers come at the right time and in the right place. Meanwhile, you can analyze the clients’ actions and buying behavior to gain further insight into their needs.

Final Thoughts

Are you still wondering if you should invest in mobile app development? Custom mobile applications have an extremely high ROI as long as you spend sufficient time and effort designing them.

Better yet, some companies have even taken app design to the next level by developing drag-and-drop software to make creating small mobile applications as simple as possible. Depending on your business's needs, you might not even have to start from scratch.

Regardless of whether you plan to develop your own app or leverage the power of one another business has already spent the time and money to create, offering your customers friction-free solutions will only improve your relationship with them.

Image: Pixabay

Author Bio

Agnieszka Podemska

Agnieszka Podemska is an SEO specialist and content strategist at MiroMind, an SEO and Digital Agency. An avid blog reader and tech enthusiast, she likes to share her insights with others.

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