What The Color of Your Logo Says About Your Business
If you have a company that wants to hight your friendly and affordability then you might want to consider incorporating the color orange into the color of your logo. Why?
Well, different colors are associated with different emotions and feelings. Orange conveys happy, sociable, friendly, and affordable. The color purple, for instance, conveys imagination, creativity, and being nostalgic. Still need some more convincing? Think of the Yahoo! logo for a minute. Think the wanted to convey imagination and creativity with their solid purple logo?
Color alone isn't going to convey your brand message to potential customers. The font you use, the spacing between characters, and the shape of your logo all help to make that first impression.
Take a look at the infographic below that was created by Colourfast. Compare your own logo to the elements explained and see if you are correctly conveying the right brand message..