Increase Your Blog Engagement With These 5 Tips
Content creation has become such a focus for many businesses and they are more concerned with the quantity rather than the quality. The purpose of creating content is to build brand awareness, attract, engage, and convert. Cranking out meaningless blog posts might attract some traffic but it will end there. Blog posts without detail are not going to do much for engagement and without that there are no conversions.
Creating content takes some time, something that many businesses just don’t have a lot of. This causes them to try to crank out content in a short period of time, and the end result is typically dull and boring blog posts.
Assuming that your readers will understand your message just as you intended is the wrong approach. The complete opposite approach is necessary. Assume that your readers need their hand held while reading your content. There is a good chance that they are not familiar with your industry, products, or services.
Leaving out details and not elaborating on your subjects will result in visitors quickly closing their browser or finding another source of information. Your content should always be creating around one thing: providing something of value to the reader. Want to make sure that your content is detailed and provides useful information? Use these simple five steps to beef up your blog posts.
If you are explaining a process or a strategy then you need to get into serious detail. Images or screenshots of what you are explaining is a great addition to your blog post. They are very simple to add in and the visual element will help suck your readers into the post.
A “how to” or detailed information post that is all text can get very boring, causing the reader to lose interest. Visual elements will hold their attention, allowing them to get the message. An example of this would be a post we recently did, the definitive on-page optimization guide, which breaks down all of the on-page elements a business owner needs to optimize on his or her website to get higher search engine positions. The addition of images really helps to make the guide more helpful.
2. Internal Linking
If you have additional blog content that would help to explain or elaborate on your posts make sure to link to it. Not only will this help make your point, but it also keeps the visitor on your site for a longer period of time. The longer that they are engaged with your brand the more likely they are to convert into a lead or sale.
Interlinking your website content also has SEO benefits, so it is a good habit to get into. You can also use this strategy to link to posts that are pre-sales set ups and also to specific landing pages designed to capture the visitors information. You can create a mini funnel just by sending traffic through to different pages within your website. This is often a great way to instantly convert those visitors that are ready to buy and don’t need to go through the traditional email sales funnel.
3. Generate Interactions
If your blog is not exciting then you need to do something to turn it from boring to exciting, and making it interactive can usually accomplish that. Blog comments can help to spark discussion and interaction between your readers and your brand. It allows them to chime in and even ask questions, which you can reply to, helping build the relationship between them and your business.
Social media is also a great way to get interactive, and sometimes just asking for your readers to share your content on social media will result in more exposure and interaction. After a detailed blog post a simple “click to tweet” or “click to share” will result in a lot of social love. Keep on top of your social media marketing and if someone tweets your content make sure to thank him or her via social media. This makes them feel appreciated (because they are!) and it helps to strengthen the relationship. Little things like social interaction can create repeat website visitors and conversions.
4. Lists & Bullet Points
Lists and bullet points do a great way of breaking up long content and presenting important points in an easy to digest format. Would you pay more attention to a paragraph of information or this:
- Important fact #1
- Important fact #2
- Important fact #3
Breaking your blog posts up with bullet points and lists make it easier for the reader to get the point you are trying to make.
5. Interactive Media
If you really want to captivate your website visitors then consider adding a video or an infographic to your blog post. “Content” doesn’t necessarily have to be text. You can create video content that is very effective at holding the attention of your visitors, and infographics are great for engagement and social sharing. Additional media outlets also often pick up great infographics, providing you with a SEO benefit as well.
Instead of focusing on cranking out “words” think of ways to really get your visitors to engage with your brand. Videos that explain your product or service provide great visual marketing. It also gives the visitors a face to relate to.
These simple tips can help you create more interesting blog posts and content. Always remember to focus on creating valuable content. This will help you attract visitors that become engaged with your brand, which then have a higher probability of turning into customers.