Improve Your SEO With 6 Simple Fundamentals
There are always going to be individuals (and SEO agencies as well) constantly looking for the golden egg when it comes to top search rankings. There are always new theories and speculation, and while it is always good to be proactive and on top of the latest news, sometimes people overlook the simple fundamental principles of SEO.
We are constantly auditing websites and over the past few months we have gathered our data and put together a list of six simple fundamentals that we found a shocking number of websites were lacking.
There is not a single factor that will just shoot a website to the top spot (and keep it there) so it is important that your website is well balanced. While there are hundreds of factors to consider and implement, these six are what we found many of the audited websites we lacking. Take a look, and make sure you have not ignored these on your website.
1. Improve Page Speed & Load Time
If your website loads slowly then it will take the search engines longer to crawl your pages, and it will also push away visitors. If a potential visitors clicks on your website in the search results and it is taking a long time for your website to load they will find another site. Your website needs to lead within seconds. Any longer and potential visitors will seek another option.
There are several free tools that you can use to check your speed and load time, and they will also provide you with solutions and suggestions to improve the situation. Google’s pagespeed insight tool and the GTmetrix report are both excellent free tools that can really do a great job at showing you what you need to fix in order to speed up your website.
2. Create Content For Visitors – NOT Search Engines
We audit many websites that feature poorly written content that is stuffed with the target keywords. Often times it is obviously outsourced and barely readable. You need content on your website, but you need to focus on writing it for your visitors and not the search engines. There is no magic formula for content.
There is not a specific length of content and you don’t have to include your target keyword “X” amount of times within that content. Focus on writing content that will cause your visitors to become interested in your brand and want to return to your website.
3. Keep Your URL Consistent
When your site is being linked to make sure that you keep it consistent in every occurrence. For example, some variations can include:
Using the canonical URL tag is good, but it is still a good practice to make sure you link consistently as much as possible.
4. Write Inviting Blog Post Titles
What is the point of your blog and content? To attract readers to your brand, right? When creating the titles of your blog posts make sure to focus on writing a title that is going to attract clicks. If you are targeting a specific keyword in the post make sure to include it in your title, or a variation of the keyword.
Your post title should quickly tell the potential visitor what he or she could expect to get out of clicking on the page. There are plenty of options on each page of the search results, so make sure that your title stands out and make the person gravitate towards your content.
5. Don’t Stop Building Links
Link building is not dead, it has never been dead, and it will never die. It is still the number one signal that search engines use to determine the rank position of a web page. Now, there is smart link building and there is spam link building. One will help to position your website and one will get your site penalized quickly.
There are plenty of link building opportunities that deliver great results, so focus on those and eliminate any type of automated and spammy link building. If your website has some questionable links it would be a great idea to get rid of them before a penalty occurs.
6. Avoid Extensive URL Parameters
You want to make sure that the search engines can easily read your URL’s. Long parameters and numbers should be avoided. Also, avoid sub-domains when possible. A nice clean URL looks much nicer to a potential visitor as well.
What looks better?
Not only can a search engine read the clean version easier, but it is also going to pull a higher click through rate from potential visitors.
Sometimes focusing on the basics will help propel your website higher in the search results. It is important that you have the basics covered, as it helps to build a solid SEO foundation to build on.