how to write a sales letter

How to Write The Perfect Email Sales Copy

By | Thursday, July 16, 2015 | 0 comment

Writing email sales copy isn't easy. It's a form of art that needs to first explain why you are getting in touch with them, explain how you can help them, and then trigger a reply or action. You have to do this is the shortest amount of characters as well because people don't have time to read though a huge long drawn out email.

In an effort to help you compose effective email sales copy the crew over at CrazyEgg put together the infographic below that includes insight from some of the wold's most well respected copywriters on how to create the best sales copy. This information can easily be adapted to your email sales copy.

The consumer isn't a moron; she is your wife. - David Ogilvy Click To Tweet If you do your job right, customers have to feel guilty if they don't buy right now. - Joe Sugarman Click To Tweet Whether long or short, an advertising story should be reasonably complete. - Claude Hopkins Click To Tweet If it doesn't sell, it isn't creative. - David Ogilvy Click To Tweet

How to Write The Perfect Email Sales Copy

Author Bio

Jonathan Long

Jonathan Long is the founder of Uber Brands, a brand development agency located in Miami, focused on building e-commerce brands in the health, fitness, lifestyle and beauty industries.

Join our VIP newsletter, and receive helpful SEO and online marketing tips, news and case studies delivered to your email inbox every week.