How to Use Instagram to Grow Your Online Brand Awareness
Many brands are learning that Instagram is a great social media platform to use to grow their brand awareness online. Instagram provides one of the most focused social engagement opportunities and if you aren't using it maybe now is the time to start thinking about it.
The name of the game is creativity, and if you can master that you can transform your brand into an Instagram success. KISSmetrics created the infographic below to help businesses understand the trends behind mega-brand Instagram success and to help you understand how your brand can use the social network to push your brand exposure to a higher level.
In addition to the infographic below we highly recommend reading this blog post that was published by WordStream that highlights ten Instagram marketing tips to make your customers love your brand, including:
- How to build a community around an actionable hashtag
- Why you should partner with a good cause that supports your brand’s values
- Why it's important to relate to your followers while staying relevant to your brand
- Why you should avoid over posting
- How to promote your Instagram everywhere
- Why it's important to find the beauty in your brand (even if your offerings are ugly)
- How to utilize all the tools Instagram has to offer
- How to get inspiration from others
- Best way to showcase beautiful experiences relevant to your brand
- Why interacting with others on Instagram will help you grow your following