How to Use Google Analytics to Improve Your Marketing
Do you REALLY know how to use Google Analytics? Sure, you know it is a very useful tool that can provide you with priceless data, but are you really using it correctly and taking advantage of all the benefits it offers?
It is likely that you are not, as…80% of retailers are using Google Analytics incorrectly. Click To Tweet
By analyzing the data that Google Analytics provides you are able to optimize your web pages to keep your visitors on your site longer and increase the number of conversions you generate.
In order to help you understand how to use Google Analytics correctly to improve your marketing, Quick Sprout created the infographic below. It has detailed steps that explain the steps to take in order to take full advantage of your data.
It requires constant monitoring, but when you really dive into your data you can see what your traffic is doing on your website. If you are constantly making changes to improve the user experience and your conversion rates your business is going to continue to grow.