How to Determine Your Social Media Campaign ROI
Is your business currently using social media to attract new prospects and customers? So many businesses are missing out on a huge opportunity for new growth and revenue because they simply don't think social media is a viable marketing channel.
Ignoring the power of social media to deliver your brand's message is a huge mistake.Using social media the right way can produce a great return on your investment. Click To Tweet
The biggest obstacle businesses face when determining whether or not to launch a social media campaign is how they will track the ROI. To help, QuickSprout created the infographic below, explaining how to track the return on investment and how to use this information to reach your business goals using the power of social media.
Just like with pay-per-click advertising and email marketing, social media marketing requires a lot of testing. Simply guessing or doing what you think will work is setting yourself up for failure and little to no results, which results in frustration and wasted efforts.
You have to test, test often, and continue to test.
If you study some of the largest brands in the world that are spending millions of dollars every month on social media marketing you will notice that they are all using very creative campaigns to attract attention. Social media is a place to stand out and make a huge impact if you create a creative campaign that commands the attention of your target audience.