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How to Create an Explainer Video for Your Business

By | Friday, June 19, 2015 | 0 comment

Why create an explainer video for your business?

Did you know that the majority of your website visitors don't read all of the text on your pages? This shouldn't come as a major surprise. People are busy, and quite frankly they are too lazy to sit there and read your pages word-for-word.

On average, only 28% of written website text is read. Click To Tweet

That's a lot of wasted content, right?

So, what is the solution? Many businesses experience a lot of success by using explainer videos to deliver their message. Using an explainer video can help you convert a much higher percentage of your website traffic into customers.

There are so many different kinds of explainer videos, so QuickSprout created the infographic below to help you understand the process behind creating an explainer video that is designed to help you convert more website traffic.

Explainer videos are not cheap to have produced, so it's important that they contain the four crucial steps outlined in the infographic in order to be effective.

Many businesses will try to cut corners and have a low priced video made, but a poor quality video isn't going to help increase your conversions. Actually, a low quality video can actually push potential customers away from your brand.

If you are interested in having a high quality animated explainer video made for your company contact us today to discuss your project.

How to Create an Explainer Video for Your Business

Author Bio

Jonathan Long

Jonathan Long is the founder of Uber Brands, a brand development agency located in Miami, focused on building e-commerce brands in the health, fitness, lifestyle and beauty industries.

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