Come Up With New Blog Topics Using These 5 Tips
You have undoubtedly heard it millions of times -- content is king. If you are struggling to come up with new blog topics you aren’t alone. The average business is creating more content these days than they have in the past, which can lead to major cases of writers block.
Blogging is a very effective way of attracting visitors to your website and then using your content to convert those visitors into leads and sales. You can also share your blog content to reach your social media audience as well and pull them back to your website. When you begin to create excellent blog content (useful and informative) it will gain natural social traction from your followers sharing it with their social connections as well. If your blog posts are evergreen they become a promotional asset that you can use over and over again -- and when optimized correctly they can attract long-term organic search traffic.
Blogging Isn’t Easy
It can be very difficult to constantly come up with new topics that are going to beneficial to your audience and keep them engaged. There isn’t a single company out there that hasn’t struggled with coming up with topics at one point or another, especially those that are publishing at least one blog post daily.
If you are currently struggling to come up with new blog topics or if you are planning on increasing your publishing frequency in the near future try these five simple tips to help spark your creative energy and improve your blog.
1. Talk to Your Customer Service Department
Want to guarantee that you publish blog content around topics your audience is interested in? Talk to your customer service department and find out what the most asked questions are. If they are receiving the same question over and over you can be certain that there are more people that have the same questions and just haven’t asked.
You can create blog posts that address several frequently asked questions at a time or write blog posts around a specific question if it warrants an entire post. If you address common questions upfront this eliminates the potential customer from having to reach out and ask the question. In the time it takes for them to get a response they could lose interest or do business with a competitor.
If someone is interested in what your business offers and has all of his or her questions answered immediately they will be more likely to convert while on your website. If they leave because they want to get a question answered first, it drastically reduces the chance of them returning to convert.
2. See What Your Competition is Blogging About
It is a good idea to read other blogs within your industry. It can help to spark some topic ideas and it will also give you a good idea about what your target market is interested in reading. Now, don’t interpret this as copying your competition. There is a very big difference in reading other blogs for inspiration and for copying.
If you are a newer business reading the blog of industry leaders will give you a very good indication of the blogging style your audience responds well to. Every industry is different and you need to craft your blog posts, from titles and tone, to fit your audience.
Spend a few minutes each morning reading some of the more popular blogs related to your business. Keep a notepad close by and write down topic ideas as they come to you. If you do this regularly you will always have an ample supply of great topics ready to be turned into blog posts.
3. Perform Smart Keyword Research
Your blog posts can attract high quality organic traffic when you target specific keywords and search phrases. Some of the easiest ways to come up with terms to target is by using Google’s search bar and entering in some keywords and looking at what auto complete results are returned. You can then take all of the data you mine using this technique and enter it into Google’s Keyword Planner tool to get an estimated search volume for each term and phrase.
Don’t just chase the search volume -- you want to use this technique to identify long tail keywords that you will be able to rank in the organic results. Don’t be turned off by low search volume. Ranking on top for a search phrase that has 80 monthly searches is better than not even showing up for a term with thousands of searches. The goal is to get your content exposure in the organic results, as this can be a source of long-term traffic. When you continue to add blog posts that pull in organic traffic month after month you begin to realize the huge ROI that your blog can be responsible for.
4. Read Your Blog Comments
If you have comments activated on your blog this can be a great source of potential topics. Blog posts with a lot of comments will generally be hot topics that your audience is interested in and would more than likely want to read more about.
It is important that you are active and responding to comments on your blog posts, especially if you address a particular topic in a future blog post. If you get a topic idea from a comment then return to the comment once the new blog post is published and let the individual know that you have answered their comment or concern, providing them with a link to where they can find the new post. When other readers see this kind of interaction it will cause them to interact with your blog, posting comments, which creates a much more engaged readership.
5. Look at Your Google Analytics Data
Looking at your Google Analytics data is a very easy way to identify your most popular blog posts. The posts with the most traffic and longest sessions are topics you want to keep on your radar for future posts. Take the most popular posts and expand on the topic in future posts. This is a good way of providing your audience with information they want to read and it also presents you with ideal interlinking opportunities, which helps your SEO and also keeps your traffic on your website longer by introducing them to additional content to engage with. The longer you keep them on your website, the greater the chance of them converting into a lead or sale.
Using these tips will help you break the writes block and come up with great topics for your next blog posts. Do you know that your business needs to be blogging but don’t have the time or resources to produce content in-house? Our professional writers and bloggers can handle all of your content requirements while you focus on running your business. Our full SEO engagement includes all of the content asset production, from blog posts to infographics. Please contact us to learn more about how we can help your brand succeed online.