Category: Snapchat
How to Find the Right Influencers for Your Digital Marketing Campaign
This form of marketing gives you the opportunity to get yourself noticed by the audiences you’re trying to tap into and build trust with them. Stats say that for every $1 spent on influencer marketing, you can make $5.20. The rise of social networks has significantly changed the way we perceive brands and make shopping…
6 Reasons Influencer Marketing Campaigns Fail and How to Avoid Them
Influencer marketing is one of the most popular modes of marketing these days. The main reason for it is the connections that followers have with influencers. This puts the influencers in a powerful place where they can affect the decisions of their followers. The popularity of influencer marketing has soared so high that it has…
7 Social Media Strategies to Improve Customer Experience
In this digital age, social media has transformed from a mere networking platform for family and friends to an explosive enabler of connectivity, interaction, and engagement on a global scale. It has not only redefined the ability to network and connect with people beyond our reach, but also the way businesses operate and adapt to…
5 Components of a Successful Influencer Marketing Campaign
I originally wrote this article for Inc. Influencer marketing is a huge boon for marketers today. Many companies — mine included — are developing new brands with influencer marketing in mind as the number-one sales channel. The reason why is simple: Consumers turn to people they respect and look up to for recommendations. From celebrities…
How to Optimize Your Social Media Accounts to Handle Customer Service
Social media is one of the most powerful sales and marketing channels available, with so much of the population active on the most popular platforms daily: Instagram, Facebook, Twitter, Snapchat, etc. Since most consumers are plugged into social media 24/7 it’s the first place they turn to when they need customer service, whether it’s asking…
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