Category: Search Engine Optimization

  • ADA and WCAG Website Compliance

    A Mini Guide to Testing Your Website for ADA and WCAG Compliance

    By | Friday, November 29, 2019 | 0 comment

    The Americans with Disabilities Act (ADA) covers way more than just ensuring wheelchair accessibility in physical properties like shopping malls and department stores. It extends to digital properties as well. That is, just as your business’s physical premises need to be easily accessible to individuals with disabilities, the same individuals should also be able to…

  • human element online marketing

    How to Bring the Human Element Back into Your Online Marketing

    By | Thursday, October 31, 2019 | 0 comment

    The more that search giants such as Google delve deeper into Machine Learning (ML), Artificial Intelligence (AI) and related fields, the greater the focus (ironically) comes back to the end-user and humanistic elements fundamental to search marketing success. This is evident in the latest core Google algorithm (BERT) update which centers around better understanding of…

  • content marketing tools

    11 Essential Content Marketing Tools to Enhance User Engagement

    By | Wednesday, October 9, 2019 | 0 comment

    According to Derek Halpern from Social Triggers, “Spend only 20 percent of the time creating content and invest 80 percent of the remaining time trying to promote it.” The above-mentioned quote implies that your focus on content creation isn’t enough to achieve the desired traffic but you should also put more effort into the distribution…

  • link building

    Why Focusing on Link Building is the Wrong Strategy for SEO Pros

    By | Monday, October 7, 2019 | 0 comment

    Everyone is always looking for proven formulas. Business owners, entrepreneurs, and digital marketers are in perpetual pursuit of frameworks, formulas, and methodologies they can implement in order to drive visibility, generate leads, and close sales. But it isn’t always as simple as plugging in a particular recipe and waiting for predictable results to ensue. If…

  • SEO myths

    8 Link Building Myths You Need to Stop Believing for SEO Success

    By | Monday, September 9, 2019 | 0 comment

    A slight change in the Google algorithm leads to a lot of gossip, myths, rumors, and speculation. Creating your SEO strategy on incorrect and inaccurate information can have a long-term negative impact on your search engine optimization results. Link building is not immune when it comes to SEO myths — there is a lot of…

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