Category: Public Relations (PR)

  • human element online marketing

    How to Bring the Human Element Back into Your Online Marketing

    By | Thursday, October 31, 2019 | 0 comment

    The more that search giants such as Google delve deeper into Machine Learning (ML), Artificial Intelligence (AI) and related fields, the greater the focus (ironically) comes back to the end-user and humanistic elements fundamental to search marketing success. This is evident in the latest core Google algorithm (BERT) update which centers around better understanding of…

  • community management for blockchain

    The Importance of Community Management for Blockchain Crowdfunding

    By | Monday, October 7, 2019 | 0 comment

    Blockchain-based crowdfunding, primarily executed through initial coin offerings, or ICOS, relies on consumer outreach. Effective crowdfunding campaigns within the blockchain ecosystem is weighted heavily toward consumer participation — the typical blockchain crowdfunding campaign includes content composition, social media marketing, press outreach, and the curation of a highly engaged large-scale community focused on the project itself….

  • The Benefits of Keeping Your Workforce Engaged

    The Benefits of Keeping Your Workforce Engaged (Infographic)

    By | Saturday, October 5, 2019 | 0 comment

    Businesses are increasingly beginning to realize that the key to keeping a customer happy lies in having happy employees. A study undertaken by Gallup in 2016 shows that only 33% of employees in the U.S. were actually enthusiastic about their jobs. Not good! The disengagement costs the country between $450 and $550 billion annually. Motivation…

  • using content for your company

    How to Shape Your Organization’s Brand Using Content

    By | Wednesday, October 2, 2019 | 0 comment

    The content that a company puts on its website goes a long way toward developing its brand through customer interaction. Branding a company provides customers with a clear picture of what they can expect. The top brands in the world have carefully crafted public images, so customers know what they have to offer and have…

  • tweaks to improve your business

    5 Tweaks That Can Result in Rapid Business Growth

    By | Monday, September 23, 2019 | 0 comment

    When it comes to business nowadays, it is all about online presence. And not only business, for that matter. From bloggers to entrepreneurs to business owners, everyone wishes to hit the first page in Google search and hang out with all of the cool kids. There is a good reason why that is important. Nearly…