Category: Pay Per Click

  • Bing Ads highest CPC

    Top 20 Highest Cost Per Click Keywords in Bing Ads

    By | Friday, July 10, 2015 | 0 comment

    Have you ever wondered what the highest CPC (cost per click) keywords were in Bing Ads? We often talk a lot about CPCs but it’s almost always assumed that we are talking about Google AdWords. Bing shouldn’t be ignored — in fact, we created an infographic in the past that highlighted the benefits of including…

  • Stop Making These 5 AdWords PPC Mistakes

    Stop Making These 5 AdWords PPC Mistakes

    By | Thursday, July 2, 2015 | 0 comment

    The majority of businesses running paid search campaigns are making AdWords PPC mistakes that are completely ruing their efforts. Optimizing a Google pay per click campaign is hard and ignoring a single component can result in poor performance and wasted ad spend. AdWords accounts that aren’t properly set up and optimized will experience horrible conversion…

  • Your PPC Results Suck Because Your Landing Pages Suck

    Your PPC Results Suck Because Your Landing Pages Suck

    By | Thursday, June 11, 2015 | 1 comment

    If your PPC results suck it’s more than likely because your landing pages are awful. Many people think they can open an AdWords account, build a simple campaign and click the “go” button and the sales are going to come pouring in. There is a lot more to it than that, such as keyword research…

  • 6 Pay Per Click Tips For Generating Leads on a Tight Budget

    6 Pay Per Click Tips For Generating Leads on a Tight Budget

    By | Wednesday, May 27, 2015 | 0 comment

    If you are currently running a paid search campaign then use these pay per click tips to help improve the quality of your leads, even if you are working with a tight budget. When it really comes down to it clicks alone don’t mean anything unless they are converting and eventually generating revenue for your…

  • Is Your Pay Per Click Campaign Optimized for Mobile Traffic?

    Is Your Pay Per Click Campaign Optimized for Mobile Traffic?

    By | Monday, May 18, 2015 | 0 comment

    Mobile is now the largest online advertising opportunity, with mobile ads increasing 76% in 2014, making digital advertising a $50 billion business. This is a 16% increase over 2013 revenue. More business owners are now starting to understand how powerful mobile advertising can be, and the business owners that are doing it correctly are seeing…

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