Category: Pay Per Click (PPC)

  • Dynamic Keyword Insertion Explanation & Starter Guide

    Dynamic Keyword Insertion Explanation & Starter Guide

    By | Wednesday, November 19, 2014 | 0 comment

    Dynamic keyword insertion is a feature in AdWords that inserts one of your keywords into your ad copy to match the search term that the user inputted into Google in order to trigger your ad. This helps to make your ad copy more relevant to the individual performing the search, which leads to a higher…