Category: Pay Per Click (PPC)

  • tips to scale Facebook ads campaign

    9 Tips to Help You Scale Your Facebook Ads Campaign

    By | Tuesday, April 30, 2019 | 1 comment

    Facebook ads can be a highly effective traffic source once dialed in and scaled, but the “scaling” part is the most difficult component of paid traffic. Locating your target market and audience on Facebook isn’t that difficult. After all, one of the most attractive parts about Facebook ads is the targeting options — no other…

  • Stop Making These 5 AdWords PPC Mistakes

    Stop Making These 5 AdWords PPC Mistakes

    By | Thursday, July 2, 2015 | 0 comment

    The majority of businesses running paid search campaigns are making AdWords PPC mistakes that are completely ruing their efforts. Optimizing a Google pay per click campaign is hard and ignoring a single component can result in poor performance and wasted ad spend. AdWords accounts that aren’t properly set up and optimized will experience horrible conversion…

  • 5 Reasons to Use AdWords Call-Only Ads in PPC Campaigns

    5 Reasons to Use AdWords Call-Only Ads in PPC Campaigns

    By | Friday, April 17, 2015 | 0 comment

    There is a very good reason why your business should be using AdWords call-only ads in your PPC campaign: mobile traffic is growing at an alarming rate and shows no sign of slowing down. Why would you want mobile searchers to be able to instantly call your business via a single click? Check out these…

  • Dynamic Keyword Insertion Explanation & Starter Guide

    Dynamic Keyword Insertion Explanation & Starter Guide

    By | Wednesday, November 19, 2014 | 0 comment

    Dynamic keyword insertion is a feature in AdWords that inserts one of your keywords into your ad copy to match the search term that the user inputted into Google in order to trigger your ad. This helps to make your ad copy more relevant to the individual performing the search, which leads to a higher…

  • How to Choose a PPC Company For Your Business

    How to Choose a PPC Company For Your Business

    By | Monday, October 27, 2014 | 0 comment

    After our blog post about how to choose an SEO company for your business we are going to dive into some pointers to help you choose a PPC company. PPC is a great way to deliver highly targeted traffic to your website, but it takes a lot of experience to put together a successful campaign….

  • 5 PPC Mistakes You Need to Stop Making Now

    5 PPC Mistakes You Need to Stop Making Now

    By | Wednesday, July 16, 2014 | 0 comment

    You are going to make some mistakes in your pay-per-click marketing endeavors, but some PPC mistakes will hurt your campaign more than others. Often times business owners will avoid focusing on the one thing that matters the most in PPC advertising: CONVERSIONS! We see a lot of PPC campaigns that don’t have conversion tracking implemented,…

  • PPC-Management-Company-5-Reasons-Why-You-Need-One

    PPC Management Company – 5 Reasons Why You Need One

    By | Tuesday, July 15, 2014 | 0 comment

    A common question businesses are faced with is deciding between hiring a PPC management company and attempting to run the pay per click advertising campaign in-house. Often times it is a matter of attempting to save money, but when you really break down the pros and cons of both options it becomes clear that hiring…

  • 5 AdWords Tips to Improve Your PPC Campaign

    5 AdWords Tips to Improve Your PPC Campaign

    By | Monday, April 21, 2014 | 1 comment

    Many business owners give AdWords pay per click marketing a try and quickly throw their hands up in defeat as they deplete their budget quickly and have nothing to show for it. While throwing together a paid search campaign, funding it, and watching high quality traffic land on your website that converts sounds great it…