Category: Marketing Strategy

  • Start Focusing on The Online Marketing Metric That Matters

    Start Focusing on the Online Marketing Metric That Matters

    By | Monday, January 4, 2016 | 3 comments

    I’m going to get to the point right away. ROI is the single most important online marketing metric that you need to be focusing on. I see far too many digital marketing agencies talking about rankings, traffic, impressions, views, reach, etc. But, how much revenue and what kind of ROI did all of that produce?…

  • 25 One-Sentence Pieces of Online Marketing Advice

    25 One-Sentence Pieces of Online Marketing Advice

    By | Tuesday, September 8, 2015 | 12 comments

    There’s a lot of marketing advice available online. Some of it is extremely helpful and some of it is outright incorrect. The internet can be a double-edged sword — information is readily available and easy to access, but not all of it is good advice. I laid out five popular online marketing options — search…

  • inbound phone calls

    How Phone Calls Fit Into The New Customer Journey

    By | Thursday, July 23, 2015 | 0 comment

    When you have a prospect live on the phone it’s easier to convert them, right? A phone call will convert at a much higher rate than a website lead. So, why aren’t more companies attempting to drive more inbound phone calls? The truth is, most businesses aren’t sure where to begin when it comes to…

  • Attract More Links & Website Traffic Using This Daily Plan

    Attract More Links & Website Traffic Using This Daily Plan

    By | Monday, July 13, 2015 | 0 comment

    Every business would love to attract more links and website traffic but not everyone is willing to put in the work on a consistent basis to make that happen. Look at elite athletes for a minute; they are able to perform at such a high level because they are dedicated and they stick to a…

  • what logo color says about your company

    What The Color of Your Logo Says About Your Business

    By | Monday, July 6, 2015 | 0 comment

    If you have a company that wants to hight your friendly and affordability then you might want to consider incorporating the color orange into the color of your logo. Why? Well, different colors are associated with different emotions and feelings. Orange conveys happy, sociable, friendly, and affordable. The color purple, for instance, conveys imagination, creativity,…

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