Category: Marketing Strategy

  • app development

    Why Businesses Should Invest in Mobile App Development

    By | Wednesday, November 13, 2019 | 0 comment

    Are you ready for the next step in your business development? It’s time to consider a mobile app. Custom software has numerous benefits for a company of any size and nature. Creating a mobile app could push it in the right direction while improving customer relationships and upping revenue. Since custom mobile app development is…

  • 6 Things to Consider When Starting a Digital Marketing Agency

    6 Things to Consider When Starting a Digital Marketing Agency

    By | Wednesday, July 17, 2019 | 0 comment

    It seems like everyone has a digital marketing agency these days. Since the barrier of entry is very low, it results in everyone who thinks they are an SEO, content or social media marketing expert run out and start an “agency.” Most agencies fade out and never really get the momentum that they initially anticipated….

  • 6 Unique Ways to Keep Your Customers Engaged

    6 Unique Ways to Keep Your Customers Highly Engaged

    By | Friday, June 14, 2019 | 1 comment

    Regardless of the industry, it’s been widely touted that customer acquisition costs are always higher than customer retention costs. What I’m trying to say is that holding on to your existing customers isn’t just easier, it’s also more economical. Sounds like a good business idea to work on improving customer loyalty, doesn’t it? So, what’s…

  • Is Your Digital Marketing Ready to Face a Downturn?

    Is Your Digital Marketing Ready to Face a Downturn?

    By | Thursday, June 13, 2019 | 0 comment

    The U.S. is currently enjoying an unprecedented period of economic growth. Since emerging from the worst financial crisis in nearly a century, the economy has racked up 100 consecutive months (and counting) of job gains and eight straight years (and counting) of GDP growth. If this momentum continues throughout 2019 and into 2020, we’ll soon…

  • guest blogging tips to help secure more opportunities

    21 Guest Blogging Tips to Help You Secure More Link Opportunities

    By | Monday, April 29, 2019 | 1 comment

    No, guest blogging is not dead. Far from it, actually. It’s alive and well, and continues to be one of the most effective ways to drive traffic to your website that is highly targeted, with a high likelihood of being interested in the product or service you offer. You just have to know how to…

  • on-site SEO tips

    On-Site Optimization Tips to Help Your Website Rank Higher

    By | Tuesday, April 23, 2019 | 0 comment

    Do you want to optimize your website to rank for particular keywords and search terms? There are several factors that must be optimized, both off-site and on-site. Many times the majority of the focus is place on off-site optimization, like link building, but without proper on-site optimization your results will never be as good as…

  • local Google map SEO

    Local SEO Tips: How to Achieve a Higher Google Maps Listing

    By | Monday, April 22, 2019 | 0 comment

    Increasing traffic to your local business can be a challenge. PPC can be expensive and SEO takes time before you can reach the top — it’s definitely a long-term play. But, there is a way to get a piece of the local organic traffic if you are able to reach the top of the Google…

  • SEO myths and SEO lies

    25 SEO Myths and SEO Lies Exposed and Explained

    By | Tuesday, April 16, 2019 | 3 comments

    SEO is a constantly changing landscape, with new updates, algorithm changes and best practices constantly rolling out. It can be a full-time task of just staying up-to-date on all of the changes. Along with all of the noise comes SEO myths and flat out lies. These range from pure bullshit with full-intent to deceive, to…

  • 25 One-Sentence Pieces of Online Marketing Advice

    25 One-Sentence Pieces of Online Marketing Advice

    By | Tuesday, September 8, 2015 | 12 comments

    There’s a lot of marketing advice available online. Some of it is extremely helpful and some of it is outright incorrect. The internet can be a double-edged sword — information is readily available and easy to access, but not all of it is good advice. I laid out five popular online marketing options — search…

  • Stop Making These 5 AdWords PPC Mistakes

    Stop Making These 5 AdWords PPC Mistakes

    By | Thursday, July 2, 2015 | 0 comment

    The majority of businesses running paid search campaigns are making AdWords PPC mistakes that are completely ruing their efforts. Optimizing a Google pay per click campaign is hard and ignoring a single component can result in poor performance and wasted ad spend. AdWords accounts that aren’t properly set up and optimized will experience horrible conversion…

  • Guest Blogging Tips to Help Build Your Brand Online

    Guest Blogging Tips to Help Build Your Brand Online

    By | Tuesday, June 30, 2015 | 0 comment

    Content marketing is something you can’t ignore if you want to build your brand online, and guest blogging is one of the most effective ways to make an immediate impact. This can benefit brand new startups that are looking to gain some momentum, as well as existing businesses that need to kick start their online…

  • Periscope

    How to Use Periscope in Your Direct Marketing Effort

    By | Tuesday, June 23, 2015 | 0 comment

    When it was confirmed that Twitter acquired Periscope, the live-streaming video app, it was only a matter of time before the what’s, how’s and why’s would begin to be answered and start to make sense. It took less than two weeks after this announcement for the iOS app to be introduced. Live streaming along with…

  • 7 Simple Ways to Promote Your Company’s Blog Content

    7 Simple Ways to Promote Your Company’s Blog Content

    By | Monday, June 8, 2015 | 0 comment

    Simply publishing content isn’t enough. You need to promote your company’s blog content in order to increase its effectiveness and reach. If you are able to expose your content to a larger audience it’s going to result in more website traffic, leads, sales and revenue. Too many businesses assume that they are done once they…

  • How to Use Google Analytics to Improve Your Marketing

    How to Use Google Analytics to Improve Your Marketing

    By | Tuesday, March 17, 2015 | 0 comment

    Do you REALLY know how to use Google Analytics? Sure, you know it is a very useful tool that can provide you with priceless data, but are you really using it correctly and taking advantage of all the benefits it offers? It is likely that you are not, as… By analyzing the data that Google…

  • 10 Google Tools to Help Your Business Succeed Online

    10 Google Tools to Help Your Business Succeed Online

    By | Friday, February 20, 2015 | 0 comment

    Using Google tools can help your business in many ways. Most business owners see Google as just a search engine and they want to achieve top rankings to claim their share of the large amounts of organic traffic. Well, Google has several tools and applications to help your business multiple ways. Here are 10 Google…

  • 8 Stupid Press Outreach Mistakes You Need to Stop Making

    8 Stupid Press Outreach Mistakes You Need to Stop Making

    By | Tuesday, February 10, 2015 | 0 comment

    Press outreach is a huge part of search engine optimization and when PR and SEO strategies are combined it creates a highly effective way to get exposure for your business on industry related websites as well as major media outlets. When done correctly it can reward you with referral traffic, leads, sales, revenue and earned…

  • Scared of Google Penalties? Try These 3 Non-Link Building Tips

    Scared of Google Penalties? Try These 3 Non-Link Building Tips

    By | Thursday, August 28, 2014 | 0 comment

    We encounter several small business owners that come to us looking for help after Google has penalized their sites because of low quality and spammy SEO services. So many business owners simply hire the first company that they come in contact with or they opt for the lowest priced service assuming that all search engine…

  • 5-Important-Components-of-an-Effective-Marketing-Plan

    5 Important Components of an Effective Marketing Plan

    By | Tuesday, April 1, 2014 | 0 comment

    Every business needs to have a very definitive marketing plan in order to succeed, but not every business knows what needs to be included in their marketing plan. Your marketing plan needs to define who your target audience is and how that target audience receives their information. You can’t begin to construct an effective marketing…