Category: Inbound Marketing

  • using content for your company

    How to Shape Your Organization’s Brand Using Content

    By | Wednesday, October 2, 2019 | 0 comment

    The content that a company puts on its website goes a long way toward developing its brand through customer interaction. Branding a company provides customers with a clear picture of what they can expect. The top brands in the world have carefully crafted public images, so customers know what they have to offer and have…

  • marketing agency life

    How Running a Digital Marketing Agency Differs from Working at One

    By | Tuesday, September 24, 2019 | 0 comment

    While much of #AgencyLife is the same no matter where you are or which agency you work for, working as a staff member of a digital marketing agency is vastly different than actually cofounding and running an agency. Here are some ways that I’ve found my life as a co-founder to be dramatically different than…

  • lead generation with text, email and push notifications

    Push, Email and Text: The Best Lead Generation Channel

    By | Monday, September 23, 2019 | 0 comment

    Communication channels are dime a dozen and there is a multitude of ways to communicate with people. But which ones are the most effective in terms of generating leads? Let’s find out. Generally, cold calling aside, text-based communication is the best way to connect with potential clients. In other words, text messaging (SMS), email and…

  • create a whiteboard video

    What Contributes to Producing a Great Whiteboard Video

    By | Wednesday, September 18, 2019 | 0 comment

    Ten years after the whiteboard video craze started, we are still talking about them. After 3D animation, virtual reality, and 360° videos, whiteboard videos are still on the marketing scene. Here’s why: they just work! The style is just hard to beat when it comes to clarity and simplicity, as it can convey complex messages…

  • Four Ways Medical Marketing Differs from Corporate Marketing

    Four Ways Medical Marketing Differs from Corporate Marketing

    By | Monday, July 29, 2019 | 0 comment

    Marketing is marketing, right? It can be easy to think that marketing tactics are a one-size solution for all business types, across all industries. In many respects, the marketing of a medical practice or health care organization does not differ substantially from the marketing of a small business in any other industry. The very same…

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