Category: Content Marketing

  • content marketing tools

    11 Essential Content Marketing Tools to Enhance User Engagement

    By | Wednesday, October 9, 2019 | 0 comment

    According to Derek Halpern from Social Triggers, “Spend only 20 percent of the time creating content and invest 80 percent of the remaining time trying to promote it.” The above-mentioned quote implies that your focus on content creation isn’t enough to achieve the desired traffic but you should also put more effort into the distribution…

  • link building

    Why Focusing on Link Building is the Wrong Strategy for SEO Pros

    By | Monday, October 7, 2019 | 0 comment

    Everyone is always looking for proven formulas. Business owners, entrepreneurs, and digital marketers are in perpetual pursuit of frameworks, formulas, and methodologies they can implement in order to drive visibility, generate leads, and close sales. But it isn’t always as simple as plugging in a particular recipe and waiting for predictable results to ensue. If…

  • content marketing funnel

    Top 5 Formats for the Top of the B2B Content Marketing Funnel

    By | Thursday, October 3, 2019 | 0 comment

    Content marketing is definitely on the radar for inbound marketing strategies. This is because it generates thrice the leads as outbound marketing strategies at about one-third the cost. Of course, content marketing is not just about lead generation. One survey shows that 82 percent of marketers use it to create brand awareness. However, brand awareness…

  • using content for your company

    How to Shape Your Organization’s Brand Using Content

    By | Wednesday, October 2, 2019 | 0 comment

    The content that a company puts on its website goes a long way toward developing its brand through customer interaction. Branding a company provides customers with a clear picture of what they can expect. The top brands in the world have carefully crafted public images, so customers know what they have to offer and have…

  • marketing agency life

    How Running a Digital Marketing Agency Differs from Working at One

    By | Tuesday, September 24, 2019 | 0 comment

    While much of #AgencyLife is the same no matter where you are or which agency you work for, working as a staff member of a digital marketing agency is vastly different than actually cofounding and running an agency. Here are some ways that I’ve found my life as a co-founder to be dramatically different than…

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