Category: Content Marketing

  • human element online marketing

    How to Bring the Human Element Back into Your Online Marketing

    By | Thursday, October 31, 2019 | 0 comment

    The more that search giants such as Google delve deeper into Machine Learning (ML), Artificial Intelligence (AI) and related fields, the greater the focus (ironically) comes back to the end-user and humanistic elements fundamental to search marketing success. This is evident in the latest core Google algorithm (BERT) update which centers around better understanding of…

  • Creative Email Subject Line Examples

    Creative Email Subject Line Examples from Top Brands

    By | Thursday, October 24, 2019 | 0 comment

    Effective email subject lines can make or break a campaign. Simply put, whether an email will be opened or not depends solely on the subject line announcing the offer. And while numerous to-dos are prominently telling every marketer how to master email campaigns, the truth is that the best among the best stand out in…

  • content marketing tools

    11 Essential Content Marketing Tools to Enhance User Engagement

    By | Wednesday, October 9, 2019 | 0 comment

    According to Derek Halpern from Social Triggers, “Spend only 20 percent of the time creating content and invest 80 percent of the remaining time trying to promote it.” The above-mentioned quote implies that your focus on content creation isn’t enough to achieve the desired traffic but you should also put more effort into the distribution…

  • link building

    Why Focusing on Link Building is the Wrong Strategy for SEO Pros

    By | Monday, October 7, 2019 | 0 comment

    Everyone is always looking for proven formulas. Business owners, entrepreneurs, and digital marketers are in perpetual pursuit of frameworks, formulas, and methodologies they can implement in order to drive visibility, generate leads, and close sales. But it isn’t always as simple as plugging in a particular recipe and waiting for predictable results to ensue. If…

  • content marketing funnel

    Top 5 Formats for the Top of the B2B Content Marketing Funnel

    By | Thursday, October 3, 2019 | 0 comment

    Content marketing is definitely on the radar for inbound marketing strategies. This is because it generates thrice the leads as outbound marketing strategies at about one-third the cost. Of course, content marketing is not just about lead generation. One survey shows that 82 percent of marketers use it to create brand awareness. However, brand awareness…

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