Category: Blogging
How to Shape Your Organization’s Brand Using Content
The content that a company puts on its website goes a long way toward developing its brand through customer interaction. Branding a company provides customers with a clear picture of what they can expect. The top brands in the world have carefully crafted public images, so customers know what they have to offer and have…
Why You Should Give Premium WordPress Themes a Chance
I’ll admit it right up-front. I’ve only ever used premium themes to build WordPress websites. I started freelancing and teaching myself WordPress in 2010 and I could no more have built a custom theme at that time then I could have built a rocket to the moon (Shoutout to the 50th anniversary of Apollo 11)….
Four Ways Medical Marketing Differs from Corporate Marketing
Marketing is marketing, right? It can be easy to think that marketing tactics are a one-size solution for all business types, across all industries. In many respects, the marketing of a medical practice or health care organization does not differ substantially from the marketing of a small business in any other industry. The very same…
Here’s How to Launch and Grow Your Company Blog
Decided that your company needs a blog and you are ready to learn how to start a blog? Great. A blog is a great way to boost your content marketing efforts, bringing you closer to your audience while building trust and brand awareness. Starting a blog isn’t too difficult either. While there are lots of…
5 Tips to Make Your Newsletter Profitable (Infographic)
Almost every company has opted to stay in touch with current customers and potential ones via a newsletter. Newsletters are usually sent out on a weekly, bi-weekly or monthly basis, depending on the niche. They are typically comprised of company information. upcoming news, sales on products or services, features in guest posts and much more….