Should Your Business be Blogging? The Answer is YES!
If your business isn’t blogging then you are missing out on a big opportunity. Some business owners assume that because they are small or located in a small market that they don’t need to worry about blogging, but that is the wrong approach. Small Mom and Pop shops as well as Fortune 500 companies can benefit from blogging, so if you aren’t then you need to start.
There are so many reasons to blog, from customer interaction and branding to SEO opportunities. Some companies use their blog as a way to communicate with their customer base. It provides a great platform to announce information such as specials or product launches, and interact with their customers to collect valuable feedback.
Your blog is an outlet that can make larger corporations appear to be more “human” and it gives smaller businesses a platform to be seen. Here are some tips to get the most out of your business blog.
Combine Your Blog With Other Marketing
Don’t think of your blog as a stand alone marketing channel. It should be used in conjunction with other marketing to get the most out of it. Include links back to your blog articles in your email newsletters, share your blog content across all of your social media profiles, and use your blog to target long tail keywords you are targeting in your SEO campaign.
For example, sharing your blog content on social media will drive traffic back to your blog that might not have experienced your blog otherwise. Think of ways to include your blog in your other online marketing and take full advantage of the marketing power it can deliver.
Your Blog Requires Investment
Many business owners see a blog as something extra to do if they have time. Since it can be done with virtually no cash output some might view it as an ineffective marketing option. This is not the right thinking, because a blog is a great way to promote your brand and interact with potential customers.
Sure, you can write blog content yourself or assign it within your company so there might not be an actual cost associated with it, but it does take time. Time is priceless, so technically you are investing in your blog. Don’t discredit it simply because you aren’t writing checks every month for your content. Now, if you don’t have the time to create content you can have your marketing agency create it for you.
Your Blog Can Be Your MVP (Most Valuable Platform)
Take a minute and think about what you can accomplish with your blog. You can attract new customers, interact with existing customers, attract inbound links to help your SEO, and combine it with other marketing activities.
There are so many benefits of blogging that your business is passing up if you aren’t creating content on a regular basis. When it comes to frequency that will depend on how much traffic your website receives and how often there is news and topics to blog about. Most businesses will blog weekly, while some larger companies with a lot of traffic will blog daily or even multiple times a day. Once you commit to a publishing schedule make sure you stick to it. Your blog readers will get accustomed to your schedule and if you start skipping publishing dates and they visit to find nothing new there is a good chance they will not return.
Stop thinking of a blog as an option and make time to incorporate it into your marketing efforts.