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  • How to Perform a Content Audit on Your Website

    How to Perform a Content Audit on Your Website

    By | Monday, May 5, 2014 | 0 comment

    A content audit is a grueling task, but when done correctly it can help improve your website significantly. A full content audit will allow you to determine what content should be deleted or updated, if it is properly optimized for your website visitors as well as the search engines, and how you can improve your…

  • Why Yahoo & Bing Should be Part of Your Pay-Per-Click Marketing

    Why Yahoo & Bing Should be Part of Your Pay-Per-Click Marketing [Infographic]

    By | Thursday, April 24, 2014 | 0 comment

    PPC (pay-per-click marketing) is a great way to kick off a new website or marketing campaign, offering the ability to immediately send traffic with just a few clicks of the mouse. Pay-per-click marketing can be used to test landing pages, gauge the interest and conversion rate of an offer, or simply start generating revenue while…

  • 5 AdWords Tips to Improve Your PPC Campaign

    5 AdWords Tips to Improve Your PPC Campaign

    By | Monday, April 21, 2014 | 1 comment

    Many business owners give AdWords pay per click marketing a try and quickly throw their hands up in defeat as they deplete their budget quickly and have nothing to show for it. While throwing together a paid search campaign, funding it, and watching high quality traffic land on your website that converts sounds great it…

  • 5-Tips-for-Effective-Lead-Follow-Up

    5 Tips for Effective Lead Follow Up

    By | Tuesday, April 8, 2014 | 0 comment

    A successful inbound marketing campaign can flood your website with leads, but many people don’t take advantage of their leads correctly and let potential sales and revenue slip through their fingers. A lot of the times this is due to poorly executed lead nurturing and follow-up, as well as a general fear of being viewed…

  • Stop-Using-These-4-Spammy-SEO-Strategies

    Stop Using These 4 Spammy SEO Strategies

    By | Monday, April 7, 2014 | 0 comment

    SEO strategies have changed and evolved over the years and techniques that worked several years ago will quickly get your website penalized these days, yet many “SEO experts” and (inexperienced) companies continue to use these low quality techniques on their unsuspecting clients. It doesn’t matter if you are attempting to do your own SEO or…

  • Super-Charge-Your-Content-Marketing-With-a-Limited-Budget

    Super Charge Your Content Marketing With a Limited Budget

    By | Thursday, April 3, 2014 | 0 comment

    Content marketing involves putting out information that your ideal audience interacts with prior to making a purchase, and when it is done correctly the content will answer their questions or concerns and then push them towards the sale. Every business is going to require a different content marketing strategy in order to effectively attract their…

  • The-Definitive-On-Page-Optimization-Guide

    The Definitive On-Page Optimization Guide

    By | Wednesday, April 2, 2014 | 0 comment

    Our on-page optimization guide was created for every business who wants to achieve top organic search results in order to take advantage of consistent organic search traffic flooding their website. Many businesses (and SEO agencies as well) are so quick to start a search engine optimization campaign that they ignore and neglect one of the…

  • 5-Important-Components-of-an-Effective-Marketing-Plan

    5 Important Components of an Effective Marketing Plan

    By | Tuesday, April 1, 2014 | 0 comment

    Every business needs to have a very definitive marketing plan in order to succeed, but not every business knows what needs to be included in their marketing plan. Your marketing plan needs to define who your target audience is and how that target audience receives their information. You can’t begin to construct an effective marketing…

  • 8-Signs-Your-Social-Media-Strategy-Needs-Help

    8 Signs Your Social Media Strategy Needs Help

    By | Monday, March 24, 2014 | 0 comment

    Getting the most out of your social media marketing involves much more than just creating profiles on the popular social media websites. Every business has different goals and objectives when it comes to their social media marketing, therefore different social media marketing strategies are required. The following 8 signs are indication that changes need to…

  • Googles-Daily-Spam-Team-Activity

    Google’s Daily Spam Team Activity

    By | Wednesday, February 19, 2014 | 0 comment

    Google is constantly trying to stop spammy search engine optimization and has a huge department dedicated to keeping their search results free from spam and low quality listings. Ever wonder how the Google spam team operates and what their daily activities include? In the video below, Matt Cutts addresses the following question: What is a…

  • Onsite-Optimization-is-Key-for-Local-SEO

    Onsite Optimization is Key for Local SEO

    By | Thursday, February 6, 2014 | 0 comment

    Many times onsite optimization is placed on the back burner, but that can lead to an unnecessary slow start to a local SEO campaign. It is important to make sure that the onsite factors are fully optimized prior to starting a search engine optimization or content marketing campaign. There is no sense spending all of…

  • SEO-by-the-Numbers-5-SEO-Metrics-Explained

    SEO by the Numbers: 5 SEO Metrics Explained

    By | Thursday, January 23, 2014 | 0 comment

    SEO metrics are important. Potential SEO clients will often call in and start the conversation by saying, “I need to be ranked #1 on Google, can you help me?” This seems to be the main focus of ever business owner when it comes time to discuss search engine optimization. It is the wrong approach for…

  • Matt-Cutts-Speaks-The-Future-of-Guest-Blogging

    Matt Cutts Speaks: The Future of Guest Blogging

    By | Wednesday, January 22, 2014 | 0 comment

    On Monday, January 20th, Matt Cutts made it very clear that websites that are relying on guest blogging as a way to acquire links better find a new SEO strategy. In this blog post by Matt, he stated, “I’m calling it: if you’re using guest blogging as a way to gain links in 2014, you…

  • Yahoo Bing Google PPC

    Stop Ignoring the Yahoo! Bing Network

    By | Sunday, January 19, 2014 | 0 comment

    The Yahoo! Bing Network is a great resource, and this is an infographic that was created for a story on Search Engine Journal (SEJ) explaining the benefits of utilizing the Yahoo! Bing Network for paid search marketing. It was designed with a very basic and flat feel in order to draw the attention to the…

  • mobile marketing statistics

    Why Your Business Needs To Be Found On Mobile Devices

    By | Saturday, January 11, 2014 | 0 comment

    This is an infographic that explains why business owners need to make sure that they are easily found on mobile devices. The amount of mobile searches performed is outperforming those that are initiated on home computers and it is important for business owners to make sure that their website is found by consumers in the…

  • convert buyers online

    4 Digital Mediums That Convert Local Consumers Into Buyers

    By | Saturday, January 11, 2014 | 0 comment

    These 4 digital mediums convert local consumers to buyers as shown on this infographic. It was created to highlight the digital steps that consumers take when making a final purchase decision. While many consumer still jump on their home PC’s when looking for information an even larger number are starting to use their mobile devices to…

  • Top 10 Reasons Your Business Needs SEO

    Top 10 Reasons Your Business Needs SEO

    By | Friday, November 30, 2012 | 0 comment

    Your business needs SEO. Although Google will not publicly reveal exact numbers, it is estimated that there are over 1 BILLION searches performed daily across desktop computers and smart phones. It is also estimated that over 20% of those searches are in regard to a local business. How many of those searches are looking for…

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