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  • 5 Ways to Use Images to Boost SEO

    By | Thursday, December 26, 2019 | 0 comment

    Website optimization has become increasingly demanding, given that the majority of visits happen via mobile devices. That means that content should be concise, and that overall readability gains a whole new dimension. It would appear to some that the actual content matters the least nowadays, given that the focus is on keeping visitors on the…

  • ADA and WCAG Website Compliance

    A Mini Guide to Testing Your Website for ADA and WCAG Compliance

    By | Friday, November 29, 2019 | 0 comment

    The Americans with Disabilities Act (ADA) covers way more than just ensuring wheelchair accessibility in physical properties like shopping malls and department stores. It extends to digital properties as well. That is, just as your business’s physical premises need to be easily accessible to individuals with disabilities, the same individuals should also be able to…

  • Email Marketing Most Effective Tricks and Best Practices

    Email Marketing: Effective Tricks and Best Practices

    By | Wednesday, November 27, 2019 | 0 comment

    E-mail marketing is perhaps one of the most used digital marketing tools. Well exploited, it may bring excellent results. Unfortunately, often we make elementary mistakes that, instead of bringing us benefits, could make our customers run away. Let’s start then with a not-to-do list of common mistakes and then we will provide you some easy…

  • out of home advertising

    Why Out of Home Should Be Integrated into Your Digital Marketing Mix

    By | Monday, November 25, 2019 | 0 comment

    Advances in geo-fencing, location and time data, and smart data layering mean that digital advertisers can leverage Out of Home marketing to improve the overall ROI of other marketing channels. Outdoor Advertising has seen steady growth for a number of years in a row, making OOH the only media channel that has not seen declines…

  • How to Build a Customer-Centric E-Commerce Store

    How to Build a Customer-Centric E-Commerce Store

    By | Monday, November 25, 2019 | 0 comment

    In the modern e-commerce market, it’s all about appealing to the unique sensibilities of the customer. Every digital marketing strategy you employ, every product description you write, every communication tool you use, and ever financial decision you make needs to be geared towards the personalization and optimization of the shopping experience. Most importantly, all of…

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