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  • 5 Ways to Use Images to Boost SEO

    By | Thursday, December 26, 2019 | 0 comment

    Website optimization has become increasingly demanding, given that the majority of visits happen via mobile devices. That means that content should be concise, and that overall readability gains a whole new dimension. It would appear to some that the actual content matters the least nowadays, given that the focus is on keeping visitors on the…

  • influencer marketing tips

    6 Tips to Start a New Online Business Using Influencer Marketing

    By | Thursday, October 10, 2019 | 0 comment

    The unspoken reality of the business industry in regards to marketing is that traditional marketing methods are on their way out. This mostly stems from the fact that traditional marketing methods simply aren’t as powerful as digital marketing methods such as paid advertising and SEO. While traditional marketing methods are still used today, the qualities…

  • content marketing tools

    11 Essential Content Marketing Tools to Enhance User Engagement

    By | Wednesday, October 9, 2019 | 0 comment

    According to Derek Halpern from Social Triggers, “Spend only 20 percent of the time creating content and invest 80 percent of the remaining time trying to promote it.” The above-mentioned quote implies that your focus on content creation isn’t enough to achieve the desired traffic but you should also put more effort into the distribution…

  • link building

    Why Focusing on Link Building is the Wrong Strategy for SEO Pros

    By | Monday, October 7, 2019 | 0 comment

    Everyone is always looking for proven formulas. Business owners, entrepreneurs, and digital marketers are in perpetual pursuit of frameworks, formulas, and methodologies they can implement in order to drive visibility, generate leads, and close sales. But it isn’t always as simple as plugging in a particular recipe and waiting for predictable results to ensue. If…

  • The Benefits of Keeping Your Workforce Engaged

    The Benefits of Keeping Your Workforce Engaged (Infographic)

    By | Saturday, October 5, 2019 | 0 comment

    Businesses are increasingly beginning to realize that the key to keeping a customer happy lies in having happy employees. A study undertaken by Gallup in 2016 shows that only 33% of employees in the U.S. were actually enthusiastic about their jobs. Not good! The disengagement costs the country between $450 and $550 billion annually. Motivation…

  • content marketing funnel

    Top 5 Formats for the Top of the B2B Content Marketing Funnel

    By | Thursday, October 3, 2019 | 0 comment

    Content marketing is definitely on the radar for inbound marketing strategies. This is because it generates thrice the leads as outbound marketing strategies at about one-third the cost. Of course, content marketing is not just about lead generation. One survey shows that 82 percent of marketers use it to create brand awareness. However, brand awareness…

  • questions to ask a web designer

    The Important Questions to Ask a Web Designer Before Hiring Them

    By | Friday, September 27, 2019 | 0 comment

    Knowing the questions to ask a web designer before hiring is essential to finding the best candidate.  Hiring a web designer can be a daunting task. A Google search result lists web designers in the 100’s or 1000’s based on the city you live in. Each web designer and company is unique. Finding the perfect…

  • Color Psychology

    How to Incorporate Color Psychology in Your Email Marketing

    By | Friday, September 20, 2019 | 0 comment

    You’ve heard of email marketing, you’ve heard of the different types of emails and you’ve heard about content and how content rules all, be it visuals or your plain ol’ words or both. What you haven’t heard many people talk about though, is how we, as humans, are conditioned to perceive colors and how colors…

  • how to write work emails

    How to Write Highly Effective Work Emails

    By | Wednesday, September 18, 2019 | 0 comment

    Good work emails are professional yet engaging and should represent the sender in the best light without being overbearing. The first thing to remember about work emails is that they are not sales pitches — they simply should invoke trust in the author. As holds true for any written communication, work emails should be, first…

  • SEO myths

    8 Link Building Myths You Need to Stop Believing for SEO Success

    By | Monday, September 9, 2019 | 0 comment

    A slight change in the Google algorithm leads to a lot of gossip, myths, rumors, and speculation. Creating your SEO strategy on incorrect and inaccurate information can have a long-term negative impact on your search engine optimization results. Link building is not immune when it comes to SEO myths — there is a lot of…

  • 5 Reasons to Invest in Search Engine Optimization in 2019

    5 Reasons to Invest in Search Engine Optimization in 2019

    By | Wednesday, August 7, 2019 | 0 comment

    Still on the fence about incorporating SEO into your marketing plan in 2019? You can’t afford to stay in the dark forever. SEO is ever evolving and 2019 is no different. In fact, most experts say this year will be the year search engine optimization experienced another huge shift. This blog post will give you…

  • Content Marketing Tactics That Will Skyrocket Your Organic Search Traffic

    Content Marketing Tactics That Will Skyrocket Your Organic Search Traffic

    By | Tuesday, July 30, 2019 | 0 comment

    Today, just building a website is not enough to rank high and boost your traffic. According to The Manifest, 99 percent of businesses are already investing in certain forms of digital marketing, be it social media, their websites, email marketing or SEO. In other words, the digital landscape is becoming increasingly competitive, making it more…

  • creative link acquisition strategies

    14 Creative Link Acquisition Strategies That Deliver Results

    By | Thursday, July 25, 2019 | 0 comment

    Link building is part of SEO — don’t let the fluff published out there fool you. Yes, content is important. Yes, there are several factors that play into an overall successful SEO strategy. But, to say that links aren’t important is just an outright lie. They are. They are very important. With competition at an…

  • 6 Things to Consider When Starting a Digital Marketing Agency

    6 Things to Consider When Starting a Digital Marketing Agency

    By | Wednesday, July 17, 2019 | 0 comment

    It seems like everyone has a digital marketing agency these days. Since the barrier of entry is very low, it results in everyone who thinks they are an SEO, content or social media marketing expert run out and start an “agency.” Most agencies fade out and never really get the momentum that they initially anticipated….

  • Make Smarter Business Decisions Using a Single Source of Truth

    Make Smarter Business Decisions Using a Single Source of Truth (Analytics)

    By | Tuesday, July 16, 2019 | 0 comment

    Back in the old days — before mobile devices, social media and search engines became integral parts of our lives — business leaders made marketing decisions based on intuition, best practices and trends in their overall sales data. While many of these principles hold true today, strictly staying the course will lead to businesses falling…

  • How to Create & Launch an E-Commerce Brand in Under 30 Days

    How to Create & Launch an E-Commerce Brand in Under 30 Days

    By | Sunday, July 14, 2019 | 0 comment

    The D2C (direct-to-consumer) market is booming right now, with new brands scaling at a rapid rate and competing right out of the gate. This has resulted in some massive acquisitions. Dollar Shave Club was acquired for $1 billion dollars by Unilever back in 2016, and more recently another shaving company, Harry’s, was acquired for a…

  • Web Design Rules to Follow for Achieving Better SEO Results

    5 Web Design Rules to Follow for Achieving Better SEO Results

    By | Friday, July 12, 2019 | 0 comment

    Search engine optimization (SEO) is the methodical process of helping a website be found in search engines results pages (SERPs). Kevin Costner’s character, Ray Kinsella, famously was told in Field of Dreams, “if you build it, they will come.” However, in SEO if you build it — you must then also work methodically to cultivate…

  • 5 Must-Know Link Building Tactics for SEO in 2019

    5 Must-Know Link Building Tactics for SEO in 2020

    By | Friday, June 21, 2019 | 0 comment

    Backlinks are a vital aspect of ranking well on search engines in 2020. But link building is shrouded by countless questions and doubts: Will Google penalize me for actively building backlinks? Should I just “create great content and wait for links to come?” Will linking from a blog comment do anything for my site? Is…

  • 6 Unique Ways to Keep Your Customers Engaged

    6 Unique Ways to Keep Your Customers Highly Engaged

    By | Friday, June 14, 2019 | 1 comment

    Regardless of the industry, it’s been widely touted that customer acquisition costs are always higher than customer retention costs. What I’m trying to say is that holding on to your existing customers isn’t just easier, it’s also more economical. Sounds like a good business idea to work on improving customer loyalty, doesn’t it? So, what’s…

  • Is Your Digital Marketing Ready to Face a Downturn?

    Is Your Digital Marketing Ready to Face a Downturn?

    By | Thursday, June 13, 2019 | 0 comment

    The U.S. is currently enjoying an unprecedented period of economic growth. Since emerging from the worst financial crisis in nearly a century, the economy has racked up 100 consecutive months (and counting) of job gains and eight straight years (and counting) of GDP growth. If this momentum continues throughout 2019 and into 2020, we’ll soon…

  • Must-Do E-Commerce SEO Best Practices to Rank Your Online Store

    11 Must-Do E-Commerce SEO Best Practices to Rank Your Online Store

    By | Wednesday, June 12, 2019 | 0 comment

    If you are running an online store then driving more traffic via Google is on the top of your priorities list. You also know that SEO is critical, and if you have attempted to read content online in order to figure out how to make gains in Google, then you are more than likely feeling…

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