Bing Webmaster Guidelines Update

By | Thursday, February 20, 2014 | 0 comment

There is a big buzz this morning in the search engine optimization world as Bing has updated their webmaster guidelines and has included the following:

Keyword Stuffing

When creating content, make sure to create your content for real users and readers, not to entice search engines to rank your content better. Stuffing your content with specific keywords with the sole intent of artificially inflating the probability of ranking for specific search terms is in violation of our guidelines and can lead to demotion or even the delisting of your website from our search results.

It is clear that Bing is now going to begin looking for low quality spammy sites and if they find keyword stuffing it could, “lead to demotion or even the delisting of your website.” This is the beginning of what could be an aggressive push by Bing to attempt to gain more search engine market share. You can click HERE for the updated Bing guidelines.

This, along with Yahoo's sudden excitement regarding contextual search is evidence that Bing and Yahoo are not going to roll over and play dead. Could this be the year that these search engines make a push for a larger search market share?

Image credit: creative commons

Author Bio

Jonathan Long

Jonathan Long is the founder of Uber Brands, a brand development agency located in Miami, focused on building e-commerce brands in the health, fitness, lifestyle and beauty industries.

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