Author Archives: Shane Barker

  • content marketing funnel

    Top 5 Formats for the Top of the B2B Content Marketing Funnel

    By Shane Barker | Thursday, October 3, 2019 | 0 comment

    Content marketing is definitely on the radar for inbound marketing strategies. This is because it generates thrice the leads as outbound marketing strategies at about one-third the cost. Of course, content marketing is not just about lead generation. One survey shows that 82 percent of marketers use it to create brand awareness. However, brand awareness…