Author Archives: Marissa Ryan

  • out of home advertising

    Why Out of Home Should Be Integrated into Your Digital Marketing Mix

    By Marissa Ryan | Monday, November 25, 2019 | 0 comment

    Advances in geo-fencing, location and time data, and smart data layering mean that digital advertisers can leverage Out of Home marketing to improve the overall ROI of other marketing channels. Outdoor Advertising has seen steady growth for a number of years in a row, making OOH the only media channel that has not seen declines…

  • marketing agency life

    How Running a Digital Marketing Agency Differs from Working at One

    By Marissa Ryan | Tuesday, September 24, 2019 | 0 comment

    While much of #AgencyLife is the same no matter where you are or which agency you work for, working as a staff member of a digital marketing agency is vastly different than actually cofounding and running an agency. Here are some ways that I’ve found my life as a co-founder to be dramatically different than…