Author Archives: Lee Wilson

  • human element online marketing

    How to Bring the Human Element Back into Your Online Marketing

    By Lee Wilson | Thursday, October 31, 2019 | 0 comment

    The more that search giants such as Google delve deeper into Machine Learning (ML), Artificial Intelligence (AI) and related fields, the greater the focus (ironically) comes back to the end-user and humanistic elements fundamental to search marketing success. This is evident in the latest core Google algorithm (BERT) update which centers around better understanding of…

  • How to Optimize for Voice Search

    5 Ways to Effectively Optimize for Google Voice Search

    By Lee Wilson | Wednesday, May 1, 2019 | 0 comment

    Driven in no small part by technological advancements such as Amazon Alexa and Google Home, and built on the foundations of mobile phone adaption, and smartphone advancements, voice search is the hot topic when it comes to the future of digital marketing. Having said this, it is surprising that this voice search opportunity remains fairly…