Author Archives: Gaurav Sharma

  • influencer marketing

    How Influencer Marketing Can Be Used to Effectively Promote Your Brand

    By Gaurav Sharma | Wednesday, August 21, 2019 | 0 comment

    Did you know that nearly two-thirds of marketers are planning to increase their influencer marketing budgets in 2019? In fact, 80 percent of marketers who participated in the survey said that they find influencer marketing effective. Clearly, influencer marketing is making waves. If you still haven’t caught up with the trend, you’re missing out on…

  • 6 Reasons Influencer Marketing Campaigns Fail and How to Avoid Them

    6 Reasons Influencer Marketing Campaigns Fail and How to Avoid Them

    By Gaurav Sharma | Friday, July 5, 2019 | 0 comment

    Influencer marketing is one of the most popular modes of marketing these days. The main reason for it is the connections that followers have with influencers. This puts the influencers in a powerful place where they can affect the decisions of their followers. The popularity of influencer marketing has soared so high that it has…

  • 6 Unique Ways to Keep Your Customers Engaged

    6 Unique Ways to Keep Your Customers Highly Engaged

    By Gaurav Sharma | Friday, June 14, 2019 | 1 comment

    Regardless of the industry, it’s been widely touted that customer acquisition costs are always higher than customer retention costs. What I’m trying to say is that holding on to your existing customers isn’t just easier, it’s also more economical. Sounds like a good business idea to work on improving customer loyalty, doesn’t it? So, what’s…