Author Archives: Brian Aldrich

  • Make Smarter Business Decisions Using a Single Source of Truth

    Make Smarter Business Decisions Using a Single Source of Truth (Analytics)

    By Brian Aldrich | Tuesday, July 16, 2019 | 0 comment

    Back in the old days — before mobile devices, social media and search engines became integral parts of our lives — business leaders made marketing decisions based on intuition, best practices and trends in their overall sales data. While many of these principles hold true today, strictly staying the course will lead to businesses falling…

  • Is Your Digital Marketing Ready to Face a Downturn?

    Is Your Digital Marketing Ready to Face a Downturn?

    By Brian Aldrich | Thursday, June 13, 2019 | 0 comment

    The U.S. is currently enjoying an unprecedented period of economic growth. Since emerging from the worst financial crisis in nearly a century, the economy has racked up 100 consecutive months (and counting) of job gains and eight straight years (and counting) of GDP growth. If this momentum continues throughout 2019 and into 2020, we’ll soon…