Author Archives: Bryan Pattman

  • using content for your company

    How to Shape Your Organization’s Brand Using Content

    By Bryan Pattman | Wednesday, October 2, 2019 | 0 comment

    The content that a company puts on its website goes a long way toward developing its brand through customer interaction. Branding a company provides customers with a clear picture of what they can expect. The top brands in the world have carefully crafted public images, so customers know what they have to offer and have…

  • Why Content Marketing is Vital to the Cannabis Industry's Growth

    Why Content Marketing is Vital to the Cannabis Industry’s Growth

    By Bryan Pattman | Tuesday, May 21, 2019 | 0 comment

    Brands in the cannabis industry must choose how they promote their products carefully. After all, it’s still an illegal substance at the federal level. Talk about irony. The cannabis industry is currently the largest job-creator in the country — there’s just one problem — the Bureau of Labor Statistics isn’t publicizing this because cannabis remains…

  • Top Four Reasons Why You Should Hire a Content Creation Company

    Top Four Reasons Why You Should Hire a Content Creation Company

    By Bryan Pattman | Friday, May 3, 2019 | 0 comment

    An optimal in-house content creation department can have up to 16 employees. Can your business afford that? If not, don’t worry — you’re not alone. At least 45 percent of advertising and marketing executives surveyed by The Creative Group said it’s a challenge to find and attract quality creative content team members. More than half…