8 Link Building Myths You Need to Stop Believing for SEO Success
A slight change in the Google algorithm leads to a lot of gossip, myths, rumors, and speculation. Creating your SEO strategy on incorrect and inaccurate information can have a long-term negative impact on your search engine optimization results.
Link building is not immune when it comes to SEO myths -- there is a lot of false information out there, from articles published on blogs to SEO companies selling snake-oil services with false promises.
Let's outline ten link building myths that you need to be aware of and stop believing if you want to achieve success and long-term SEO progress.
1. High domain metrics always signal a good link.
A lot of people base link value on metrics like Domain Authority (DA) and Trust Flow (TF).
The truth is, there is no defined rule that says the higher the Domain Authority is, the higher the quality of the backlink. This goes for all metrics.
The third-party metrics like Trust Flow and Domain Authority are just for comparing the website with others. It neither defines the rank of the website nor the efficiency of the backlink. They are metrics developed by third-parties and have no impact on Google's algorithm.
Here are some factors that contribute to a good link:
- Contextual anchor text.
- Relevant content on the linking domain.
- The traffic value of the domain should be high.
- The value provided to the users.
2. No-follow links have zero SEO value.
It is believed that no-follow links are worthless. In fact, the truth is that the no-follow backlinks still hold some SEO weight, and here’s why:
- They drive traffic to your website.
- They are part of a natural and organic link profile
Google recently just made a major announcement in regards to no-follow links, and they are now referred to as a hint, and Google will essentially determine how much weight they place on them on a case-by-case basis. This is a very new development and you can read up on it here.
3. Wikipedia and .edu links provide strong ranking power.
Well, even the top SEO agencies have been telling their clients that one single link from Wikipedia will push them to the top of the first page of Google.
Guess what? This is a myth. Certainly, Wikipedia and .edu pages have very high authority but that does not mean they will magically push you to the top of Google. You must always earn diversified links across multiple authority sites.
4. Don’t focus on blog comments and directory listings.
Many SEOs avoid forum links, blog comments and directory links -- but they hold SEO value.
- They bring more traffic to your website, which impacts your search engine rankings.
- They can put more eyes on your content, ultimately resulting in natural link earning.
You need to focus on relevant websites. Google looks at a backlink as a connection between two websites. If you acquire links from websites that are not related to your niche you won't receive the same SEO value as you would building relevant links.
5. Guest blogging is considered spammy.
Guest blogging is one of the most effective link building strategies. again, relevance holds immense importance here. Here are some dos and don'ts for an effective guest posting strategy:
- Target relevant websites.
- Find blogs that shares a similar audience who is genuinely interested in your content.
- Write meaningful content that leaves a lasting impression.
Remember, it’s not going to happen overnight -- every SEO strategy requires time, patience and persistence. Guest blogging is no different.
6. More backlinks are better.
You might build hundreds of poor-quality backlinks -- but your website won't get the same boost that it would by building quality links that have authority and are niche-relevant.
It’s always a good idea to remove low-quality links from your link profile by submitting a disavow to Google, which basically asks Google to value particular links pointing at your website.
There are several tool that will monitor your link acquisition and crawl the internet to discover links. You can also look at your Google Search Console data to see the links Google has discovered.
7. SEO is only about backlinks.
Many people automatically think of link building when they hear "SEO."
Backlinks are just one component of SEO and Google's algorithm.
Here are a few other factors that carry considerable weight that you need to focus on if you want to reach the first page of Google:
- Technical SEO.
- On-Page SEO.
- Off-Page SEO.
8. Link anchor text is case sensitive.
Google has confirmed that its search engine is not case sensitive and it will not impact your ranking.
You will experience the same position in the search results for "Best SEO Company" and "best SEO company."
When building links focus on natural anchor text and not case-specific link text.