7 Data-Backed Tips for Sending Better Emails [Infographic]

By | Wednesday, March 11, 2015 | 0 comment

Email marketing, one of the most effective forms of online marketing, is always advancing. As a business owner you need to make sure that you (or your marketing team) stays up to date on the evolution of email marketing.

Are your email campaigns performing to the point that they are delivering the results you desire? Are they properly optimized?

To help your email marketing effort we collaborated with HubSpot to create the infographic below. The infographic was created using the data from the 2014 Science of Email Report. The infographic explains how consumers read your email, filter your email and why they unsubscribe from your email list. You will also learn what email clients and devices are the most popular.

Every business has a different target market, so use the data provided below as a base to run your own tests and further optimize your email campaigns. There is no cookie cutter solution that will work the same for every business, but this data is a great start.

7 Data-Backed Tips for Sending Better Emails.jpg

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Author Bio

Jonathan Long

Jonathan Long is the founder of Uber Brands, a brand development agency located in Miami, focused on building e-commerce brands in the health, fitness, lifestyle and beauty industries.

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