7 Creative Marketing Strategies You Need to Know About
Getting into the hearts and minds of your ideal customers is what you strive for as a business owner. However, succeeding at this is an uphill battle. Competition is ruthless and the internet has shortened.our attention span. This makes it extremely challenging to attract and engage your target audience.
The average Facebook user sees at least one ad every two minutes. To get the attention of your target audience, you need to do something different.
In this post, you’ll discover seven creative marketing strategies that you can use to get better results.
Let’s get started.
Why You Need a Creative Marketing Strategy
You need a creative marketing strategy if you want to cut through the noise and reach your target audience. To get one, you can follow a strategic marketing approach that will get you amazing results.
This strategy will be the core of your marketing, and all members of your team should follow it. In essence, your creative marketing strategy should constantly be changing and evolving to help keep up with your changing business goals
Here are the seven creative marketing strategies you need to know about.
1. Offer Value and Help
People love to listen to and associate with those they know, like, and trust.
In order to get more people to pay attention to you and ultimately buy from you, offering value and help is non-negotiable. You need to show your target audience that you’re not just interested in selling to them but also in helping them.
You must make them see that you understand their pain points and are ready to go the extra mile to provide solutions.
When it comes to offering value, content marketing is a great starting point. Some of the things you can do with this strategy include creating blog posts about the latest industry trends.
You can also design infographics or create video tutorials detailing how to use your product. Any time you offer value or help to your target audience, you’re building more trust and relationships that will often lead to more sales for your business.
Using a platform like Cortex, you can gain insights into what content resonates with your audience. This platform helps you understand the themes, subjects, messages, and colors that your audience likes. And that can help you create content that will solve your customers’ specific problems.
Screenshot taken 11/04/2019 of www.meetcortex.com
2. Collaborate with Experts in Your Field
Experts in any field command a large following. You can tap into this and take your marketing to the next level by working with influencers.
The first step towards getting this strategy right is to look for experts in your field that people are listening to. You can use tools such as BuzzSumo to discover them and find out the exact number of people following them on social media.
Screenshot taken 11/04/2019 of www.buzzsumo.com
The next thing you need to do after identifying these experts is to reach out to them for collaboration. In most cases, these experts will say “yes” if they can see value in what you’re bringing to the table. Make sure that you’re offering them something in return, something that they can't resist.
Take for instance, if you’re into helping clients grow through YouTube video optimization. You can reach out to experts who are popular in your niche, but not really into making YouTube videos.
That way, you can help them for free and get a chance to be mentioned by them on their various channels. Collaborating with experts in your field can help you grow your brand in a short period of time.
3. Start a Referral Program
If you want your brand to go viral and get traction quickly, consider having a referral program as part of your marketing strategy. You can invite people who use your products or services to refer them to others to get a commission in return.
This is a strategy you should leverage to grow your brand, as people will feel more compelled to refer you if they get something in return. People who are referred will also be more likely to trust your brand. It acts as a form of social proof.
According to HubSpot, customers are 71% more likely to make a purchase based on social media referrals.
Screenshot taken 11/04/2019 of www.hubspot.com
When you go this route, most people who use your product will be happy to share it with family and friends. This will ultimately lead to an increase in brand awareness and bring in more leads for your business.
To simplify the process of tracking your referral links and their performance, you can use UTM.io. This platform helps you to create and track UTM tagged links, so that you’ll know how well your referral program is performing.
Screenshot taken 11/04/2019 of web.utm.io
4. Create an Online Community for Your Customers
Businesses are leveraging the power of communities to further market to their ideal audiences. The reason is simple. Communities breed collaborations and meaningful discussions that help people grow.
This is a marketing strategy you can take advantage of. All you need to do in this case is to create a community for your customers.
Although there are a lot of ways to do this, having a Facebook group would be the most effective. This is because Facebook is the most popular social media platform out there.
Screenshot taken 18/10/2019 of www.statista.com
A Facebook group gives you the opportunity to engage with your customers on a personal level. For instance, you can connect with them via Facebook Live to tell them what you’ve been working on lately.
Not only that, it gives you the chance to show your expertise and dedication to your customers. This is because when people ask questions in a Facebook group, everyone else sees them along with your responses.
That way, your customers will trust you more and you’ll enhance your marketing in the process. To top it all off, a community such as a Facebook group makes it easy for you to have what can be referred to as a digital sales funnel.
As long as you keep showing up and offering your customers value, you’ll gain a lot for your business.
5. Give Consumers Something for Free
It is human nature to avoid taking risks and love free things. What you need to do is capitalize on this and offer something for free. You can give them a risk-free trial for a specific number of days, for instance.
When you do this, especially on social media, you’ll automatically create a buzz about your product so more people will hear about it. To get more results with this strategy, offer something that is relevant to your audience.
The email marketing tool, GetResponse, offers a risk-free 30-day trial. This helps their prospects test their autoresponder to see if it’s a good fit for them.
6. Explore Video Marketing
There are a lot of marketers who still see video marketing as an expensive marketing strategy. The truth is, if you’re not leveraging the power of video marketing, you’re missing out on a lot of opportunities.
According to Cisco, about 82 percent of internet traffic by 2022 will be video. Not only that, research by HubSpot showed that about 54 percent of consumers want brands and businesses to post more video content.
What this means is that the demand for video is increasing. With video marketing, you can tell your story in a way that your target audience will easily understand.
So you can connect with them emotionally and also get information across to them in a unique way. When you do this, you can engage with them and gain their attention more effectively.
If you’re camera-shy, you can use popular screen recording software to create explainer videos for your audience. The goal of your video marketing strategy should be to give your audience a memorable experience.
One company that utilizes video marketing really well is Moz. Through their Whiteboard Friday sessions, they share nuggets related to their niche with their audience. Using this strategy alone, they can effectively attract more users.
7. Partner With Other Businesses in Your Niche
Most people see other businesses in the same niche as “enemies.” It's true that to remain in business, you need to stand out in the midst of your competitors. However, this doesn’t mean that these competitors shouldn’t be partners if there’s a good fit.
All you need to do is look for other businesses operating in your niche with a complementary or similar audience. You can then reach out to them to see if they’re open to collaborating with you. That way, you’ll open up your business to an audience you’ve never thought of reaching.
If possible, you can share content, work on case studies, and organize events together. While this strategy might not be a fit for all niches, you can give it a try if you’re in a business where your core audience overlaps with that of another business.
Brian Dean of Backlinko does this really well. He partners with other businesses and brands such as Clickflow, and BuzzSumo to conduct data-driven research that’ll help their target audiences.
If you want to grow your business, using creative marketing strategies is the way to go. When you think outside the box, you’re bound to get better results from your efforts.
If you use the strategies shared in this post, they can help your business grow. This will help you to establish yourself as an expert, win your customers’ trust, and also reach out to more prospects.