6 Reasons You Need a Responsive Website Design Now
There is no denying it -- you need a responsive website design as soon as possible if you haven’t already converted. Mobile traffic has seen tremendous growth over the past few years and as of last year it has surpassed desktop traffic. As compelling as this statistic is, most businesses still haven’t converted to a responsive website design (RWD) yet. When mobile traffic visits a website that isn’t responsive it results in a horrible user experience as well as lost opportunity for the business.
Mobile Vs. Responsive -- What is the difference?
When catering to mobile devices there are two options. First, a separate mobile site, which is in addition to your regular website. This design will typically work for the majority of mobile devices but it still doesn’t offer the flexibility to adjust to any screen size. Also, having two websites with the same content can cause issues with duplicate content. In truth, a separate mobile site can be a complete SEO nightmare.
With a responsive design you only have one website that automatically adjusts to any screen size on any device. This ensures that every visitor, whether on mobile devices, tablets, laptops or desktops, has a great user experience.
Mobile traffic isn’t going to stick around if the navigation and user experience is poor. Think of how much money is spent on content marketing and SEO in order to attract traffic to your website. Don’t you want to ensure that every single visitor, regardless of what kind of device they are on, can experience your website and access its features as intended? Let’s dive into six reasons why you need to get responsive immediately, before you miss out on more opportunities for leads, sales and revenue.
1. You have to provide amazing user experience
If someone lands on your website and can’t immediately find what they are looking for or becomes frustrated due to a negative navigational experience they are going to leave your website and more than likely visit a competitor. So, by not having a responsive website you risk sending a large percentage of your traffic to your competitor. Why even risk this?
A responsive design presents your website in an easy to navigate format that allows every single visitor to access all of your content and complete your offers. It doesn’t matter what kind of device they are on -- with a RWD you don’t eliminate anyone from interacting with your website.
2. Mobile traffic numbers continue to grow
It is amazing that most businesses DO NOT have a mobile friendly website. With all of the data and statistics to back up the huge increase in mobile traffic you would think businesses would adapt, but they don’t.
While a complete responsive conversion is an investment, it is one that should be done before you sink another dollar into SEO or PPC. You could be at the top of the organic search results and have the budget to compete at the top of the paid results, but all the traffic in the world isn’t going to do your business any good if your visitors are leaving before they convert. If a potential customer lands on your website and has a bad user experience they aren’t going to return.
Converting to a responsive website design also gives you the opportunity to update and even rebrand your website. Freshen up your logo, adapt a new flat design and create a more modern brand.
3. A responsive design is better for SEO
Google has publicly admitted that they prefer a responsive design as they feel is provides the best user experience. Remember, Google wants to show the best options for their users. If a website doesn’t provide that friendly mobile experience do you think they are going to suggest their visitors visit it? No, and Google has even started to include a “Mobile-friendly” designation in their mobile search results next to websites they deem provide a pleasant mobile experience.
A RWD allows you to have a single URL. This means that Google only has to crawl one domain and it eliminates the possibility of duplicate content issues down the road. It is also a lot less work than having to maintain a regular website as well as a separate mobile version.
4. Content marketing and social media attracts mobile visitors
If your business has content marketing and social media worked into your online marketing strategy then you should be seeing a large percentage of mobile traffic. Over half of all social media activity happens on mobile devices. Consumers are sharing blog posts from their mobile devices across their social profiles and the consumers that come into contact with those posts are then landing on your website from their mobile devices.
If your website isn’t mobile friendly you are wasting all of that possible engagement. These visitors are going to be frustrated and leave your website in a hurry. You then lose out on possible conversions that equal leads, sales and revenue. Attracting these conversions is why you participate in content marketing and social media, right? Not having a mobile friendly website translates into endless missed opportunities.
5. Responsive designs automatically adapt to new screen sizes
It doesn’t matter how big the screen size is -- your website will automatically adapt. This means you don’t have to make changes when a new mobile device is released or scramble when Apple announces another iPhone screen size. Soon, web browsing will become more common on TV’s as well as on smart watches, so having a RWD will ensure that your target audience will have a great user experience even when they adapt to new technologies.
6. RWD’s load faster on mobile devices
When a mobile device attempts to load a traditional website it can take longer than expected. It has to attempt to render all of your content that isn’t mobile friendly. This long load time will result in visitors leaving before it has time to load. You want your website to load fully in less than two seconds. Make sure to use Google’s PageSpeed Insights tool to check the load time of your website.
Having a mobile friendly website is not an option any longer. It is a necessity if you truly want to experience growth online. If your website is not currently responsive all of your online marketing dollars are going to waste. The sooner you make the switch, the sooner you can begin to convert a higher percentage of your overall traffic.