5 Infographic Marketing Components You Must Get Right
One of the most effective content strategies is infographic marketing. They are a proven winner but now with so many businesses using them you need to make sure that you create infographics that stand out and attract the attention you desire. Infographics are a great way to deliver a message to your target audience. People pay attention to them and they really capture an audience because they are visual pieces of content. While someone may not be too keen to read a long blog post, they will take a few minutes to engage with an infographic.
Infographics are also a great way to get a lot of social shares and to help spread your message across the internet. Large media outlets also love infographics, making them a great tool to use to earn high quality authority links. Many people think that they can just quickly throw together an infographic and the results will come natural. This isn’t the case at all. You must first pick a topic that will draw attention, and then you must source reliable and interesting content for the infographic, and then turn everything into an eye appealing design.
There are a lot of keys to a successful infographic, but we wanted to touch on five points that you have to get right if you plan on creating a successful infographic.
1. Custom Unique Design
Avoid using the free or low cost infographic tools available online. First, the quality is subpar and it is hard to get your message across using a predesigned template, but your infographic will look like the other thousands out there that used the same template. In order to attract attention and get the social shares and inbound links that you are after you are going to need a unique design that really delivers your message correctly.
A lot of businesses will try to save money by going with a template infographic but they essentially just waste money because a poorly designed infographic isn’t going to produce results. Publishing one amazing infographic each quarter will be more effective than pumping out low quality ones each week. You should think long-term when you consider an infographic marketing campaign, as these are generally evergreen content assets unless it is about a current even and you know from the beginning that it has a small window of opportunity.
2. Use Data From Trusted Sources
Infographics are visual interpretations of hard data, so make sure that you only use data from authority sources that you trust. While you might find an interesting piece of information on a random website you have to remember anyone can place their opinions online without backing them up. When we perform content research for our clients infographics we only use data from the highest authority websites online that have strict publishing guidelines. Websites like Forbes, Inc, and Entrepreneur are always great for reliable information. You will also want to look for information from the authority of the particular industry you are creating your infographic in.
For example, if you are creating an infographic about car insurance rates in the US then Allstate and Geico are going to be great sources of statistical data. Not only is the data going to be accurate, but also using well known sources makes your infographic more trustworthy. If a consumer stumbles across your car insurance infographic and sees that the data is coming from “Bill’s Car Insurance Company” they won’t trust it the same way they would if your data was all sourced from national well known brands such as Geico and Allstate.
3. Cite All Sources
Citing all of your data sources is something that needs to be done. First, it proves that the data contained in your infographics is not just made up. Second, it shows larger media outlets that it is a well thought out and well researched infographic. A website like Mashable isn’t going to publish an infographic if it contains a bunch of data points without any reference. It doesn’t matter how great your topics, concept, and design is. If there isn’t proper citing it isn’t going to get picked up by solid outlets that can result in high quality link earning. We always cite our sources at the very bottom, like this:
4. Make Your Infographic Easily Shareable
You want other websites to publish your infographic so you earn inbound links, so make it as easy for them as possible to quickly publish it. By including an embed code at the bottom of your infographic people can quickly copy and paste it on their website, while earning you a nice link. When added to your website the code will look something like this:
You can set your anchor text and inbound link to any URL you select. We personally only use brand name anchors and don’t use any spammy text. Not only is that potentially dangerous, but websites are more likely to publish your infographic is the link doesn’t appear to be spammy. Brand anchors are always the best.
5. Promotion & Distribution
A lot of businesses think that all they need to do is have an infographic created and traffic and links will just magically appear. It takes a well thought out promotion and distribution plan to get your infographic to take off and deliver results. Infographics aren’t cheap. They can range anywhere from $1,500 to upwards of $4,000 so it is important to have a strategy mapped out to maximize your return.
We always help our clients map out an outreach plan and we can also handle the entire promotion as well. It is important to have realistic goals and to target the correct media outlets. You want websites to publish your infographic that have a lot of relevant traffic and a readership that will be genuinely interested in your infographic. A lot of companies will talk about infographic distribution and they get publication in infographic directories. These are virtually useless because they don’t help drive referral traffic and there is little to no link earning opportunities created. A single placement on an authority websites such as Inc or Mashable provides more value than a dozen infographic directory listings.
If you want to create content that your visitors will absolutely love, share on social media, and earn links from then you need to implement infographics into your online marketing strategy. Make sure you include the components listed above to maximize the impact your infographics make.