15 Popular Web Design Trends to Keep an Eye on in 2019
As technology and consumer behavior changes, so does the way we interact with websites. This results in new website design trends constantly surfacing, and 2019 is no different.
Your website is such an important business tool -- staying up-to-date on the latest and greatest trends can help you present a stronger brand image and convert more website traffic into leads, sales and ultimately revenue, for your business. I asked several web design experts to provide a current trend they are seeing in 2019 -- are you currently implementing any of these trends? If not, now might be a good time.
1. Homepages will be slightly dismantled and reconstructed in order to serve as useful interactive landscapes.
"They must be a company’s best foot forward and avoid visually-jarring images and odious burden of clutter.
A consumer-friendly homepage is one that immediately presents relevant information. Some companies are making their navigation tools bigger. It’s a straightforward solution to helping visitors find what they are looking for.
Detailed, informative content should be located on other pages. Subtle distinctions should be made between icons. All these attributes signal cohesion and an easily-navigable, interactive platform are web design techniques that tell customers they are dealing with an organization that has their stuff together.
Website designers are upping visual interest by overlapping layers. This adds to the apparent volume on a page and is interesting to audiences since it requires a bit more thought to break down all the component parts. Nature icons and imagery are a top pick for many companies. Although innocuous and associated with a positive appraisal of a given company, it will do little to distinguish your company from others.
I believe this trend is beginning to increase year-over-year due to the optimization of websites for search and user experience. Our goal is to get every single person on a website to convert. By thinking about SEO for ranking and UX, we're killing two birds with one stone." -- Chris Marrano -- Blue Water Marketing
2. More video being incorporated.
"We are seeing video becoming a top trend in general in digital marketing. And this ties into web design because by adding video to your website, you are adding this powerful trend to your marketing efforts. Video is very powerful, because it gives your customer a feeling of seeing someone real talk about the business, the services, the experience, etc. This level of comfort for your client can't be achieved through simple text or even a text testimonial. By watching someone or seeing a potential product in action, your customer gets a deeper insight to what product or service you are offering.
This is why for years now, real estate agents have videos of their listings. There are many tools, even some free ones to begin editing and using video in your marketing efforts. It provides your customers a better insight to the product or service. If you're buying a product, wouldn't a video of how that product works make you feel better than a written description?
If you're buying a service, wouldn't a video watching someone tell you how they are going to provide their service, work better than reading a description, especially if that description is using terms you are unfamiliar with? I believe we will begin to see more and more video turning up on websites and landing pages, especially with all the free tools and apps that now allow almost anyone the ability to shoot, edit, and post a video, from your mobile device." -- Anthony Harris, H2 Digital Creative
3. Classic typefaces.
"Classic typefaces (AKA, serif fonts) are coming back into style, because as we all know, the old is only old until it’s vintage. Not only are serifs back, but there are already some creative twists like Mailchimp’s recent rebranding with rounded serifs (switching up their letter-casing as well).
We’re currently redefining our own brand identity, and so far we’ve chosen a serif font for our headlines and accent type. I claim to have made the decision independently of the trend, but knowing how the human brain works, eh, who knows? I don’t need the credit. Serif fonts are also being paired with sans-serifs for body text, giving a new take on the classics.
I believe the increasing use incorporation of serif fonts by popular brands is an indicator that we’re slowly switching to the next era of design, which is shaping up to be a hybrid of modern and classic styles, as a reaction to both the extreme modernism of the 2010s and the early to mid 20th century classicism." -- Devin Beverage, DevBev Co.
4. The use of 3D illustrations.
"3D is a hot new trend for web design and development because of the consumer adoption and increased awareness regarding VR and AR. Users are looking for more visually appealing content and supplementing your website with 3D illustrations and visuals provides an immersive experience which people can connect with your products, service, or purpose with more emotion and for longer duration.
This means the future of web design will be more focused on connecting with 3D modelers, illustrators, and motion graphic experts to create a synergistic strategy that optimizes the delivery of your message to users." -- Christopher Reid, goHere
5. Sleek, clean, simple and black and white or black and gold themes.
"Color plays an important role in a website. It cultivates a mood or unifies a brand. On a website the color black signifies strong and assertive while the white signifies clean.
Glitch art is also becoming more popular -- it's considered retro and amplifies a feeling of disorientated and gives the website a more psychedelic look. People want their sites to be different and attractive so being different is what all our customers are looking for.
Also, chatbots are being incorporated into website designs. Almost all online businesses are moving forward implementing chatbots. With the advancement of AI and machine learning chatbots will be able to communicate with the customer in real time and answer all their queries without any hesitation. They are becoming a lot more intelligent and efficient." -- Safwan Khan, Arkotech Software
6.Website designs focused around conversions.
"The top web design trend I'm seeing is design focused on conversion rates. 2019 is the year web designers and clients are realizing that web design isn't only about how a website looks. Value in web design doesn't come from following trends but rather building something that converts visitors into leads which is what makes this trend so valuable." -- Jorge Sheffy, Loclweb
7. Simplicity in design.
"The top design trend I am seeing this year is simplicity. This is anything but easy to accomplish, and do it 'well.' It takes time, patience and skill to refine the message on a website and then strategically design around it to truly make a connection with each visitor. Design simplicity and reducing needless visual clutter, really exposes the content of each page. So this design trend is going to mean that companies and design agencies will really need to take the extra time to make sure the copy on each page is precise. It makes all the difference in 'connecting' to the people who visit your site, and their conversion rate." -- Sarah Jolly, Jolly Creative Agency
"The movement has been growing in the last few years, and 2019 marks it as the year it goes quite mainstream. Brutalism is blunt, intentionally meant to look raw and unpolished. It strips down design, incorporating elements such as stark colors, bold typography, and imagery at scaling proportions, with basically no regard for user experience. Visual impact is the main, and often only, consideration, driving designers to create layouts that essentially impose themselves on the viewer -- like our agency's website -- although ours is definitely more user-friendly.
Although brutalism is largely inspired by the brutalist architectural trend of the mid-1900s, for most of us, it echoes 90's style sites that make millennials feel kinda nostalgic—skeletal HTML sites with bold blue hyperlinks, remember?" -- Arielle Egozi, Other Agency
9. Breaking out of the grid.
"With the growing use of CSS layout modes like flexbox, and grid-based frameworks like Bootstrap, it has never been easier to design and implement elegant, responsive user interfaces. This has also led to more experimentation with layouts that purposely break out of the grid, resulting in more sophisticated, print-inspired designs that stand out from what has become an increasingly homogenized user experience across the web as the internet matures and certain UI conventions become entrenched." -- Juan Castillo, Endertech
10. Progressive Web Applications (PWAs).
"PWAs are a transformative way of delivering user experiences across all devices. They relieve the limitations of native mobile apps and traditional web apps by combining the best of both, and they offer a consistent and responsive experience by unlocking the potential of advanced features. Businesses across industries -- from entertainment to e-commerce to automotive -- are rapidly adopting PWAs due to their superiority and practicality.
Global brands such as Facebook, Twitter, Pinterest, Starbucks, The Washington Post, and Forbes have deployed customer-facing PWAs; while Google, Apple, Microsoft, and other IT leaders have embraced PWAs, offering support for the technology. These significant enhancements over traditional app and native app development are the reasons software engineers and companies like PWAs, and we believe we'll continue to see clients asking for help developing them in the future. Benefits include:
- Single code base to deliver both a website and mobile app-like experience across all devices and browsers, so companies only need to build one digital product.
- No approvals needed from iOS or Android app stores.
- Faster deployment of new features and bug fixes on the company’s website.
- Reduced effort needed to maintain the application.
- Significant time and cost savings in building, maintaining, and deploying.
Meanwhile, sophisticated users look for PWAs to create meaningful web experiences with these enhanced features:
- Instant access from their home screens.
- Geolocation standard.Push notifications.
- Capable of delivering content offline.
- Fast and responsive.
- Stable and secure.
- Work beautifully across major platforms.
- Accessible via all modern browsers." -- Thomas Atwood, DockYard
11. Bright colors and bold gradients.
"For a while we were seeing muted colors everywhere, but this year we are starting to see the use of vibrant colors and bold gradients as powerful visual communication tools. Vibrant colors can help your brand stand out from the crowd and can help you engage more viewers by evoking emotions and a positive mood. Bold gradients can help you draw your visitor’s attention to the most important information, and can create a subtle visual interest without being too busy. The bottom line is vibrant colors and bold gradients can help improve your user interface, getting a better rate of user interaction, keeping your visitors engaged and on your site." -- John Forgione, SFA Marketing
12. 2019 is the year of going BOLD.
"We've been seeing a good deal of bold and in-your-face design elements, from bright colors, large-scale imagery and blown-up typography.
Being bold allows for websites to convey an important message in an eye-catching way while ultimately saying less. Since most web is being viewed quickly on-the-go and surrounded by social media outlets like Instagram, Facebook and Pinterest, being able to stand out from the crowd is difficult, but they must be able to catch one's attention prior to swiping away. Look for more bold, quick-hitting sites to be developed in 2019 to break through the clutter available on the internet." -- Ben Ruch, Spitball
13. gradient colors and illustrations.
"Gradients encourage the user to continue scrolling down the page and work as an effective UX (user experience) tool. Illustrations are becoming really neat design assets and useful for websites where photographs won’t work very well for the visual component of the website. As it has been for a while now, white space is still very on trend. As for the future of web design, I think these trends show that designers are favoring UX more and more and are looking to come up with malleable design solutions." -- Alex Litzow, Sonder Digital Marketing
14. Increasing use of microinteractions.
"A microinteraction is defined as a moment of interaction (called the 'trigger') with a purpose of performing one specific task (called the 'feedback'). Microinteractions can be triggered either by the user or the system which then generates feedback to encourage further interaction. Take a button hover state for example -- the user hovers over the button (trigger) and the button changes to a different color which indicates some sort of interactivity (feedback). Other common microinteractions include pinch-to-zoom, auto-complete, and pull-to-refresh animations.
The opportunity to implement microinteractions has grown significantly as technology has progressed and users are becoming more familiar with digital interactions such as gesture-based controls. In 2019 we expect to see an increase of microinteractions across the web as users desire a more immersive, interactive experience. We’ve naturally adapted to these subtle interactions and subconsciously seek out microinteractions in order to display a result of our actions. The evolution of replacing tasks with microinteractions will continue to advance as technology improves and users demand greater efficiency.
While some microinteractions hold more value than others, we ultimately benefit from their presence due to their ability to communicate ideas, processes and actions in a simple and intuitive manor. With the increase of microinteractions in 2019 we’ll see greater efficiency, more rewarding user experiences, and more encouragement for user interaction in a digital environment." -- Chase Farrell, Data Driven Design, Inc.
15. Design focused around user experience (UX).
"The top website design trend for 2019 that we're seeing is a design focused on user experience -- guiding the user to the ultimate conversion for which the business is focused. While UX has always been a top priority, we're seeing that guiding that experience is more important than ever. When you have have a few seconds to grab the user, you want to ensure that you're grabbing the user to the right page on the website and encouraging them to dive deeper.
With this trend in mind, we're looking at the purpose of the website, goals for conversions, and how to facilitate the user's experience to the intended conversion page on the website." -- Steve Ryan, RyTech, LLC