10 Ways to Build More Quality Backlinks to Your Website
If you’re serious about growing your business, you’ll already have looked into link building. From the outside, it can seem like you have two options in that regard: spend a huge part of your working life producing vast amounts of content, or wade through a complicated list of tips and hacks that may or may not work.
But it doesn't have to be so onerous. Content creation and traditional link building methods are valid ways of getting more backlinks to your site, but consistency and sustainability matter more than quantity or ingenuity. With strategic effort, you’ll soon see the results you need. Here's how to build more backlinks to your website.
Earning vs Building
Outreach is key to link building. It's essential to think about backlinks in terms of earning (i.e. you deserve them, usually due to fantastic content) vs. building (i.e. you establish a mutually-beneficial relationship with the referring website). Thinking in these terms when you approach various backlink possibilities will help point you in the right direction when it comes to your outreach methodology.
Earning vs building basically boils down to:
- Creating new opportunities or
- Building on existing opportunities
Creating New Opportunities
Content creation is an excellent way of building links. True, the effort is intensive, long-term, and sometimes requires dedicated staff, but it makes outreach relatively straightforward (it’s obvious what the reward is) and provides additional benefits for social media, marketing, and branding.
Content creation is not something you should jump into spontaneously. It can be a complex, time-consuming process that's likely to require resources beyond a single writer, so you may need multi-departmental buy-in and support to really see it through.
Looking for ideas beyond traditional content? Here are some to try:
1. Supplier/Resource/Client Pages
It’s easy enough to create a supplier, resource, or client page. The idea is to showcase the other businesses that have helped your business grow. Ideally, people will be adding you to their page, as this is where the backlinks lie -- but you may have to get the ball rolling and hope your “linkees” are inspired to do the same.
2. Guest Blogging
Guest posting is almost as old as the internet, but when it’s done tastefully and strategically, it can still pull in impressive backlinks. Quality is where it’s at, so make sure the content you’re providing is top-notch, and the website it will be featured on is worth the effort. If your content has to pass through an editing department before making it online, even better.
3. Case Studies
The idea here is to create a case study that contains such informative, useful, and interesting content that people will want to link to it (infographics also work well for this). You’ll need to do extensive research to pick a topic and approach that will really resonate with the kinds of sites you'd like links from.
4. Build a Community
Building a community (Facebook and LinkedIn groups, forums, etc.) is not for the faint of heart, but it can be extremely productive in multiple ways. Just keep in mind that communities need almost constant monitoring, cheerleading, and nurturing, especially at the start; and, you need to have a genuine desire to help people, rather than seeing it as an extended opportunity to drop links to your website.
Building on Existing Opportunities
You can also leverage existing opportunities on your website to build backlinks. It’s less labor-intensive, amenable to email automation, and is relatively easy to delegate.
5. Audit Internal Links
The importance of internal linking can’t be overstated – not only does it have an impact on link building, but it’s crucial for user experience. If you do nothing else on this list, audit your internal link structure, link to your cornerstone content, and ensure pages on your website have supporting links to each other.
6. Nurture Relationships
When you look at outreach for link building, you’ll probably end up with a fair number of people on your list. You don't need to send them all an email right away, but do remember that you’ll get better results from people who like and trust you – so, where possible, work on those relationships without expecting anything in return.
7. Work on Your Link Housekeeping
"Link housekeeping” is the perfect job to entertain an intern. The idea is to search for all the places online where you are or could be mentioned, and make sure the details they have for you are correct. Try local directories and guides and make sure they have your URL and details on their list. Don’t forget to audit and polish social media profiles, too.
8. Find and Fix Broken Links
This job will be greatly helped by a tool. Seek out links on your site that don’t work, or links to your site that don’t work. If they’re on your site, fix them. If they’re on someone else’s site, reach out and ask them to fix the issue for you.
9. Try Broken Link Building
This one sounds a lot like #8, but it's actually entirely different. This method involves finding broken links (usually a competitor's) on other websites, then reaching out to the website and offering to replace the broken link with a working one (yours, of course). You may need to recreate your own version of the dead content first.
10. Use “The Moving Man” Method
This is a specific and somewhat complex strategy popularized by Brian Dean of Backlinko. A method of taking advantage of outdated links, it’s complicated to set up, but easy to implement once set-up is completed.
There are many varied ways to create more backlinks for your site, even when you're restricting yourself to methods that Google wholly approves of. Deciding to tackle a handful on a regular basis is a great strategy. Link building is something that evolves and grows, so you need to work on it regularly and check in frequently.
For the most successful link building campaign, try several of the options from both categories (new and existing opportunities) above. Do this well and with a discerning eye for quality and relevancy, and you’ll soon find that your portfolio of backlinks is flourishing.