10 Google Tools to Help Your Business Succeed Online
Using Google tools can help your business in many ways. Most business owners see Google as just a search engine and they want to achieve top rankings to claim their share of the large amounts of organic traffic. Well, Google has several tools and applications to help your business multiple ways. Here are 10 Google tools that your business should be taking advantage of.
1. Google AdWords
SEO can take some time to kick in but that doesn’t mean you can’t experience top exposure in the search results. Google AdWords, which is Google’s pay per click (PPC) platform, allows you to start receiving targeted traffic to your website almost instantly. You select specific keywords that you want to trigger your website and create ads specific to these keywords. The paid results are displayed at the very top of the search results as well as on the right of the organic results.
The cost you pay per click is determined by how competitive the particular keyword is. The more people bidding on a keyword, the higher the cost per click (CPC) will be. AdWords can get expensive since you are paying every time someone clicks on your ads. Some people are under the impression that they should run a PPC campaign until their organic SEO kicks in but there are benefits to utilizing both simultaneously. Check out this blog post to learn more.
2. Google Keyword Planner
Google’s keyword research tool can be used for both your pay per click advertising and SEO research. This helps you identify potential keywords to target for your PPC campaign as well as search terms to target with your content strategy. Google’s Keyword Planner is a tool designed for AdWords research, but that doesn’t mean you can’t use it for other purposes. You will need an active AdWords account in order to access the Keyword Planner but you don’t have to have an active campaign running. You can find additional keyword research tips here that will help you identify profitable search terms to target.
3. Google My Business
Showing up in the local search results is key, and claiming a Google My Business listing is your first step to local search visibility. The local search results are displayed above the organic rankings and these are not paid listings. Take a look at the image below. This is the local search results for “gym Miami ” and you will see that the results highlighted in the red box are shown at the very top of the search results.
Setting up your Google My Business listing is a very simple process with a detailed tutorial to walk you through every step. Take a look at these additional local SEO tips to help you gain even more local search visibility.
4. Google Webmaster Tools
A Google Webmaster Tools account is a must have. It takes just a few minutes to link your website and gain insight directly from Google about how your website is performing in their search results. It also monitors your website health in the search results and will quickly alert you if there is a problem. If Google is having a difficult time crawling your website content or accessing your sitemap it will provide you with a notification.
You can also use the data that is collected to improve your search visibility. You will see what keywords triggered your website to show up in the search results along with how many impressions each term generated. This can help you identify new keywords to target in your SEO and PPC campaigns. If you notice that particular terms are triggering a lot of impressions but your click through rate is very low you can do things to try to improve this, such as changing your page descriptions to entice more clicks.
5. Google Analytics
Google Analytics is a tool that provides you with endless amounts of valuable data. You can see how many visitors return to your website, how long they stay on your website, what path they follow on your website, and what percentage of them convert. This is a free tool that every website should take advantage of, allowing you to see where your traffic comes from and how it behaves once on your website.
This data can help you identify your most popular content as well as your best referral traffic sources. If you can identify the sources of traffic with the highest conversion rates you can then shift your marketing effort to target those websites more aggressively.
6. Google Drive
Do you want free cloud storage space? Every business can take advantage of Google’s free cloud storage service, Google Drive, as it provides users with up to 15 GB of storage at no cost. This is great for storing documents, videos and your large visual content images. You can also use this to host large files and share them within your company. Have you ever been frustrated when you try to send an email and the attachment is too large? Well, with Google Drive you can avoid those hassles.
7. Google News
When you are struggling to come up with new content topics for your company blog you can turn to Google News for some inspiration. Creating content around popular news topics in your industry is a great way to deliver excellent content to your readers. You should also keep up with the news in your industry and this is a way to get the latest breaking news. Check it daily and stay ahead of the curve.
8. Google Slides, Docs, Forms and Sheets
These are great tools to use internally within your organization. They allow everyone to access the documents, making team project work much easier. There is a specific tool for each requirement:
- For PowerPoint presentations: Google Slides
- For Word documents: Google Docs
- For survey responses: Google Forms
- For Excel spreadsheets: Google Sheets
9. Google Alerts
This monitoring tool allows you to monitor the web for mentions of specific terms or phrases. This is a great way to monitor your brand online. You will receive an email notification whenever your alerts are mentioned online. Google Alerts can be used for reputation management purposes or you can use it as a PR tool and look for opportunities to get press (and links) for your website. This is another great free tool that just takes seconds to get up and running.
10. Google Trends
You can use Google Trends to identify hot topics within your industry to create content around and it can also be a good source of keyword inspiration and research. You can compare multiple keywords and see how they stack up against each other over time. You can use this tool to help create blog topics and compare long tail keyword variations to see what ones have a better history of being searched for.
All of these tools from Google serve a specific purpose. Take advantage of the ones that will help your business grow and succeed online.