These 4 digital mediums convert local consumers into buyers as shown on this infographic. It was created to highlight the digital steps that consumers take when making a final purchase decision. While many consumer still jump on their home PC’s when looking for information an even larger number are starting to use their mobile devices to make important purchasing decisions. Market Domination Media has also created an infographic that explains the importance of a business being found on mobile search, but this focuses on the four main digital mediums that influence and help to push them towards a purchase.

Online: Simply put, your business needs to be visible in search results related to the products and or services that your business offers. A solid search engine optimization plan goes a long way. There are no overnight SEO results, as it takes time to build solid rankings that will remain over time. Far too many companies make outrageous claims that promise (even guarantee) number one rankings. Have a solid plan and realistic expectations.

Mobile: Consumers are searching on their mobile devices so make sure that your website is mobile optimized (responsive is the best way to go) and it is found via local search. Business directory listings and local business profile pages all need to be set up correctly for the best local search results.

Review Sites: Review sites such as Yelp, Google, and Foursquare are all very popular these days and solid ratings will typically pull a much higher click-through-rate, leading to more website visitors and more conversions. Encourage your customers to leave reviews.

Social Media: Facebook, Twitter, Pinterest, YouTube, Google+, and Instagram can all be used to help promote your business. Make sure your customers and potential customers can easily locate your social media profiles. Engage with them on a regular basis – social media gives you a very targeted audience to market to, so take advantage of it.


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